Consumers have access to more information than ever before, and that creates a new challenge for brands today, Thomas “TJ” Higgins, president, U.S., Pfizer Consumer Healthcare told DSNtv in a special edition of DSN Executive Viewpoints. “The pressure is on our brand teams today to get more information [to the consumer]. We have to get more specific; more personalized."
Retailers’ shift from traditional to digital marketing vehicles requires even tighter collaboration between the two parties in order to succeed, according to ATKearney’s newly released “Implications of the ‘Winning with Digital’ Study.”
With a network of 844,000 businesses, representing 57 million employees across the country, WorkPlace Impact has taken marketing to a whole new level, reaching consumers in a place where they spend more than half their waking hours.
About 30% of top-performing OTC drugs today were once prescription-only medications, Dave Wendland, VP Hamacher Resource Group, noted during a videocast hosted by GMDC, titled “Rx-to-OTC: Getting it Right at Retail.”
In a recent study conducted by DDI Consulting, 72% of managers indicated they have never questioned their ability to be an effective leader, and only 15% stated they had a leadership deficiency. It is a great example that our personal beliefs often distort our reality. Leadership, or serving others, is about earning share of heart, not manipulation or personal ambition. That was one of the key messages conveyed by Elevation Forum founder and Mack Elevation Forum leader Dan Mack on June 17 at the latest Elevation Forum.
Walmart met low second-quarter sales and profit expectations it set for itself, but significantly lowered its full year outlook due to a tepid third-quarter sales forecast and increased e-commerce and healthcare costs.
The majority of Americans report they have had a good year when it comes to their personal health, and are paying more attention to their health compared to just a few years ago, according to From Hope to Cures: PhRMA’s Second Annual National Health Survey.
BareMinerals is inviting women to experience a new way to shop with the introduction of the brand’s first-ever bareMinerals Shade Shop, which opened its doors Friday in the heart of Soho in New York City.
Cardinal Health continued with its “Leading Change” theme during the Industry General Session at the Retail Business Conference Friday, July 25, beginning with an expert panel that discussed the most pertinent legislative issues facing independent pharmacy and what pharmacists can do about them.
They say the early bird catches the worm, and that was definitely the case as attendees of this year’s McKesson ideaShare conference arrived at some early morning continuing education courses last week that were geared toward enhancing the pharmacy as a business and improving patient outcomes.
On the final day of meetings at McKesson’s ideaShare 2014 Wednesday morning, Ann Richardson Berkey, McKesson SVP public affairs, reviewed the key political issues impacting pharmacy today — from controlled substances to provider status — and closed the session with an interview with Florida Rep. Matt Hudson, R-District 80.
Medicine Shoppe pharmacy owner Jim Cherry takes customer service to a whole new level in Somerset, Ky., and it’s his commitment to the community and innovative pharmacy solutions that this year earned him the Medicine Shoppe International Franchisee of the Year award.
“You have to be willing to do what your competition is not willing to do.” That was one of the key messages from motivational speaker and Olympic speed skier Vince Poscente, which also tied into the message Steve Courtman, president of Health Mart, and Tony Willoughby, Health Mart chief pharmacist, had for attendees at Tuesday morning’s Health Mart Annual Meeting.
The Centers for Medicare and Medicaid Services’ Five-Star Quality Rating System already is impacting how pharmacies think about their patients and their medication adherence programs, noted Samuel Stolpe, director of quality strategies for the Pharmacy Quality Alliance, during a Lunch and Learn session Monday at McKesson ideaShare called “When the Stars Align: Prepare Your Pharmacy For Success.” According to Stolpe, it’s going to become a bigger influencer going forward, especially as the industry develops a pharmacy Star metric that will have a public element and certain health plans experiment with pay-for-performance models to incentivize higher Star ratings among pharmacies.
Addressing 3,000 independent pharmacy attendees representing more than 1,000 pharmacies at the McKesson ideaShare 2014, Mark Walchirk, president of McKesson’s U.S. pharmaceutical unit outlined the myriad of opportunities open to community pharmacy today, and how McKesson is investing in its independent pharmacy offerings to help those independents realize every one of those opportunities.
HelpAround on Wednesday launched a mobile platform for people with diabetes — and their friends, family and caregivers — that reveals fellow ‘diabetes helpers’ from the crowd, helping people resolve sudden health crises, such as getting caught without essential over-the-counter blood glucose test strips.