Consumers have access to more information than ever before, and that creates a new challenge for brands today, Thomas “TJ” Higgins, president, U.S., Pfizer Consumer Healthcare told DSNtv in a special edition of DSN Executive Viewpoints. “The pressure is on our brand teams today to get more information [to the consumer]. We have to get more specific; more personalized."
From the leadership team in Camp Hill, Pa., to the nearly 90,000 associates it has in the field and in its stores, they believe in themselves and have built a culture focused on finding and implementing the next big idea, and creating important differentiation from their competitors.
A big part of the reason behind Rite Aid’s success is that the story has changed. It’s no longer about swimming upstream or playing defense. Today, it’s about creating a retail healthcare company and aggressively turning that dream into reality.
Health Mart owners and pharmacists are putting up big numbers on the EQuIPP™ scorecard, both Steve Courtman, Health Mart president and Tony Willoughby, Health Mart’s Chief pharmacist, told Drug Store News in an exclusive interview following the Health Mart Annual Meeting at McKesson’s ideaShare 2015.
Lay’s potato chips will announce the four finalists who will be competing for a $1 million prize in its “Do Us A Flavor” contest in mid-July, with the help of TV personality and recording artist Nick Lachey.
This Father’s Day, Unilever’s Dove Men+Care is launching the “First Fatherhood Moments” campaign to celebrate the emotion, strength and happiness dads openly express upon learning they are going to be a father.
Information technology will play an increasingly critical role in how all health providers administer care, collaborate with one another in a team-based approach to care, and engage with patients themselves.
Bartell Drugs isn’t just celebrating its 125th anniversary. The regional player is also celebrating the deployment of its own private-label brand, which is designed to highlight the retailer’s connection to the Puget Sound region, The Seattle Times has reported.
“When Opti-Grab came out, I thought it was the greatest thing ever. And I bought a pair. And this is the result, ”a badly cross-eyed Carl Reiner says during his mock press conference in Steve Martin’s 1979 comedy classic “The Jerk.”
I remember thinking about that scene when I first heard about Google Glass a few years ago.
The energy is just getting started for the upcoming NACDS Total Store Expo. To learn more about this year’s Total Store Expo, Drug Store News recently spoke with Jim Whitman, NACDS SVP member programs and services.