July 16, 2014

CytoSport announced the launch of Muscle Milk Organic, available exclusively at Target stores and Target.com.

June 26, 2014

ThinkThin, a protein bar brand, expands its lineup with the new ThinkThin Lean Protein and Fiber bars.

March 12, 2014

Clif Kid, a maker of organic snacks for kids, has announced the nationwide availability of the newest addition to the Clif Kid Zbar line — Zbar Protein.

January 15, 2014

Clif Bar on Tuesday announced two new flavors to its Luna Protein line — lemon vanilla and chocolate coconut almond.

January 9, 2014

Cascadian Farm will welcome a line of bars made with organic pea protein — a protein source derived entirely from plants — to its robust line of products.

November 12, 2013

Core Power recently was named the Official Protein Drink of the Sochi 2014 Olympic Winter Games, Fairlife announced.

September 12, 2013

Designer Protein announced it is celebrating the 20th anniversary of its Designer Whey protein brand beginning today with the giveaway of free 20th anniversary temporary tattoos at DesignerWhey.com/20th/ and a Twitter chat.

August 15, 2013

Met-Rx, a nutritional supplements and wellness company, announced this week the addition of a new protein bar designed to provide a burst of energy while working out.

August 14, 2013

Pure Protein, manufacturers of protein products, introduced a new protein bar the company hailed as unlike any other protein bar, with the introduction of Soft Baked Bars.

August 7, 2013

Designer Protein on Wednesday announced its line of protein supplements are now all gluten-free, marking one of the first protein brands to be able to make a gluten-free claim across its entire portfolio of products, the company noted.

April 19, 2013

Hispanics often tick to their own traditions when it comes to selecting protein-rich foods, according to a new study.

February 1, 2013

The Food and Drug Administration has approved a new drug for treating some disorders that harm the body's ability to remove ammonia from the blood, the agency said Friday.

January 16, 2013

General Mills has introduced a new protein bar that it said was designed to satisfy cravings while being healthy.

January 15, 2013

CytoSport on Tuesday launched Evolve, a naturally flavored protein shake that will serve as a complement to any woman's evolution toward a healthy lifestyle.

November 13, 2012

Quest Nutrition on Tuesday launched Quest Cravings Peanut Butter Cups, a high-protein chocolate candy with 20 g of protein per serving.

November 1, 2012

Abbott on Tuesday announced the launch of Ensure Complete in chocolate and vanilla flavors.

July 31, 2012

Designer Protein on Tuesday announced the launch of a reformulated line of Designer Whey protein powders.

June 28, 2012

Botanical Labs on Wednesday launched its certified gluten-free Protein Complete liquid dietary supplement that is fortified with 10 g of protein per 1-oz. serving.

June 6, 2012

Abbott on Tuesday announced the launch of Ensure Clear, a nutrition beverage available in peach and blueberry pomegranate flavors that offers three times more protein than juice, according to the company, and 21 vitamins and minerals to help adults looking to fill dietary gaps.

May 22, 2012

Shamrock Farms on Monday announced the launch of Rockin' Refuel Muscle Builder — a protein beverage made with real milk designed to be low in carbs and high in protein — through GNC locations.

February 3, 2012

A study on Bausch + Lomb's Biotrue multipurpose contact lens solution published in the January edition of the journal Eye & Contact Lens: Science & Clinical Practice found that the solution can help improve eye health.

January 3, 2012

The market for meal replacement ready-to-drink shakes is expanding beyond the need for a shake-shake-sensible-meal diet plan, or the need for a protein booster, with a number of niche marketing opportunities.


October 19, 2011

The market for sports nutrition looks good. All categories grouped by Drug Store News in this space — nutrition and energy bars, energy shots and ready-to-drink protein shakes — currently are trending up significantly.

September 7, 2011

Naturade on Wednesday announced the mass-market introduction of HealthSmart, a doctor-formulated daily protein ready-to-drink shake that will serve as a comprehensive source of nutrition for active adults.