A study conducted in mid-January by the Organic Trade Association shows U.S. families are increasingly embracing organic products when they shop. The study also showed increased trust in the U.S. Department of Agriculture Organic seal to properly label organic products.
Kashi, the natural food and lifestyle company, has introduced two USDA Certified organic cereals — Kashi Berry Fruitful and Kashi Black Berry Hills, both of which combine real organic fruit and whole grains.
Kroger has introduced a new private-label brand that's designed to take the guesswork out of food selection by providing shoppers with access to nearly 250 "honest, easy and affordable items for simply better living."
Nourish by Sensible Organics, an organic beauty and personal care brand that launches this month exclusively at Whole Foods Market nationwide, has signed actress Christine Taylor to be its national brand ambassador.
One Natural Experience said its O.N.E. coconut water brand has received certification from the U.S. Dept. of Agriculture, declaring its 11.2-oz. and 1-liter pure coconut water offerings as 100% organic.