Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.
Procter & Gamble unveiled a larger than expected cost-savings program that involves cutting a total of 5,700 nonmanufacturing jobs in an effort to trim costs by the end of fiscal 2016, said P&G CEO Bob McDonald during the company’s annual Consumer Analyst Group of New York conference in Boca Raton, Fla.
Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look.
To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Procter & Gamble’s Crest and Oral-B have partnered with Dr. Jennifer Salzer, a dentist, orthodontist and mom, to help parents and children brush up on healthy oral care habits.
Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.
Procter & Gamble’s new Secret Outlast antiperspirant and deodorant collection is partnering with Jenni Pulos of Bravo’s “Flipping Out” to help women confidently conquer their long days with the 48-hour odor protection of Secret Outlast.
The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.
Procter & Gamble on Monday announced a partnership between its Metamucil brand and the syndicated "The Dr. Oz Show" to help raise awareness around fiber supplementation during Heart Health Month in February.
Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.
Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.