Procter & Gamble's Oral-B is teaming up with dental expert Jonathan Levine to encourage people to "power up" their oral health routine, while addressing the urgent need for oral health care in select areas of the United States.
Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.
Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.
Judging from the number of dietary supplement companies that are being snatched up by heavy-hitting suppliers in the over-the-counter space, the 5% uptick in supplement sales for the 52 weeks ended Aug. 12 is one trend that stands to continue.
Procter & Gamble’s Gillette brand has teamed up with World Champion swimmer Ryan Lochte to donate $25,000 to Daytona Beach Speed Swimming — the same swimming club that gave Lochte his start in his swimming career.
To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.
As part of its support of the Paralympic Games, Procter & Gamble, a worldwide Olympic partner, has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities.
Procter & Gamble’s Prilosec OTC still is the best-selling antacid on the market, with more than $252.7 million in annual sales for the 52 weeks ended July 8 across food, drug and mass (excluding Walmart), followed by fellow proton-pump inhibitor Novartis’ Prevacid 24HR ($104.1 million).
In honor of the London 2012 Olympic Games being the first in modern history in which women competed in as many sports as men, Procter & Gamble’s hair care brand Pantene celebrated the success of its 11 athlete beauty ambassadors —10 of whom competed in London — for their 12 medals and embodiment of Pantene motto “Healthy is the New Beautiful.”
The men’s grooming market continues to grow at a rapid pace as research shows that men’s grooming tools — such as electric shavers, men’s trimmers and home hair clippers — are among the largest dollar growth drivers in the overall personal care industry.
Peggy Fleming, a gold-medal figure skater at the 1968 Winter Olympic Games, signed autographs for customers in the shadow of the 535-ft. “Tour of London” Procter & Gamble product display at Walmart in American Canyon, Calif.