Content about Procter & Gamble

February 1, 2011

Procter & Gamble's Swiffer products are turning red for Valentine's Day with new limited-edition packaging.

January 27, 2011

Procter & Gamble announced on Thursday that second-quarter sales rose 2% as the company works to expand market shares in more parts of the world.

January 26, 2011

Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.

January 25, 2011

Procter & Gamble is boosting its Gain brand with a formula upgrade that locks in the long-lasting scent of Gain.

January 12, 2011

Puffs, a Procter & Gamble brand, recently brought spokeswoman Tanya Remer Altmann to share tips with mommy bloggers and their children on healthy winter habits.

January 6, 2011

The latest made-for-TV movie made for Walmart and Procter & Gamble's Family Movie Night initiative will premiere this weekend on Fox.

January 6, 2011

Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

January 5, 2011

Procter & Gamble has tapped actress Shay Mitchell to be the new spokeswoman for its Pantene Pro-V Nature Fusion collection.

January 4, 2011

Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

January 3, 2011

Helen of Troy on Monday announced that it has completed its acquisition of humidifier manufacturer Kaz. Sales for the next 12 months, ending Dec. 31, 2011, are expected to exceed $400 million, the company announced.

December 22, 2010

Procter & Gamble has introduced its new Olay Professional Pro-X advanced cleansing system.

December 22, 2010

The National Advertising Division of the Council of Better Business Bureaus on Tuesday ruled that Procter & Gamble provided reasonable support for claims that Prilosec OTC provides “superior acid control” over a competing product, Prevacid 24HR. However, the NAD recommended P&G discontinue a comparative claim made in a context that doesn’t reference acid control, the review board added.

December 20, 2010

Procter & Gamble brands Vicks DayQuil and Vicks NyQuil last week kicked off its “Search for the Most Dedicated NFL Fan” — a new Facebook contest featuring two tickets to Super Bowl XLV as the top prize.

December 15, 2010

Procter & Gamble on Tuesday afternoon named a healthcare veteran to its board. Susan Desmond-Hellmann, 53, chancellor of the University of California, San Francisco was named to the board, effective Dec. 13.

December 9, 2010

Helen of Troy on Thursday announced that it has entered into a definitive merger agreement to acquire the business of Kaz for $260 million in cash, subject to certain closing working capital and other adjustments.

December 8, 2010

Procter & Gamble's CoverGirl brand has announced that multiplatinum artist and four-time Grammy award-winning star Taylor Swift will be the face of the new CoverGirl NatureLuxe line launching in January.

December 7, 2010

Shoppers are becoming more focused on health and wellness — and they are making the connection between oral health and overall health — so they increasingly are moving from the value segment to premium products, not to mention oral care regimens.


December 7, 2010

Procter & Gamble has inked a multiyear partnership with National Hockey League star Alex Ovechkin to serve as a Gillette brand ambassador.

December 7, 2010

NEW YORK — Last year, the big question on every­one’s mind was: How many brands can actually thrive in what has become a cluttered antacid shelf? Because just exactly how many heartburn sufferers are there?


December 6, 2010

Procter & Gamble announced that its Auburn, Maine, feminine care facility became the first manufacturing plant in North America to achieve zero waste to landfill.

December 2, 2010

Procter & Gamble's Swiffer brand is helping dogs and cats find a loving home this holiday season.

December 1, 2010

Procter & Gamble on Wednesday announced the launch of a national TV spot and Web videos starring actor Ken Jeong in support of its stomach remedy Pepto-Bismol.

December 1, 2010

A consumer products giant and a big-box retailer are looking to connect deployed members of the U.S. military with their families during the holiday season, with help from the United Service Organizations.

November 29, 2010

Crest Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the new Pros in the Profession award program. The brand also has introduced the new Clinical Pro-Health System for gingivitis.

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