Content about Procter & Gamble

April 18, 2014

Procter & Gamble is reportedly preparing to launch a new men’s razor that features a swiveling ball-hinge so the blade can pivot, according to the Wall Street Journal.

April 15, 2014

Procter & Gamble’s Gillette brand is enhancing its collaboration with McLaren Mercedes to bring to life a marketing campaign focused on Precision Engineering.

April 9, 2014

Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.

April 9, 2014

Mars and Procter & Gamble announced that Mars has agreed to buy the Iams, Eukanuba and Natura brands for $2.9 billion in cash. The purchase is part of a strategic move for Mars to complement its burgeoning global petcare business.

April 9, 2014

Procter & Gamble has declared a commitment to no deforestation in its palm oil supply chain by improving practices with all its suppliers, including small local farmers, to ensure protection of forests, the company announced on Tuesday.

April 1, 2014

Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for spring cleaning and will give consumers the ability to clean both in and out of the laundry room, the company said.

March 26, 2014

Celebrity beauty licensing company Boldface Group has named former Smashbox executive John LaBonty as president and CEO.

March 20, 2014

Procter & Gamble on Thursday announced that its brand Febreze has partnered with the Weather Channel’s newest anchor Sam Champion, host of “America’s Morning Headquarters with Sam Champion,” to educate consumers on the connection between the outdoor pollen count and allergens found in the home.

March 6, 2014

Procter & Gamble’s Olay brand has reformulated its Regenerist line to improve skin’s responsiveness to anti-aging ingredients and accelerate cell turnover, and has inked a partnership with dermatologist and author Omar Torres.

March 5, 2014

Procter & Gamble has announced the launch of its new Crest 3D White Whitestrips Luxe Supreme FlexFit, the latest addition to the Crest 3D White Whitestrips family.

March 4, 2014

Procter & Gamble’s Braun has signed actress and beauty icon Jessica Alba as its new beauty brand ambassador.

March 3, 2014

Procter & Gamble’s Oral-B has announced the launch of an oral care app for children — the Disney Magic Timer App by Oral-B.

February 27, 2014

In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam.

February 27, 2014

This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.

February 27, 2014

On Wednesday, Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina — the Nueva Latina.

February 26, 2014

Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection.

February 21, 2014

The National Association of Chain Drug Stores Retail Advisory Board will be heading to London on Feb. 25 to examine key marketplace trends, including multigenerational retailing, how the omni-channel is improving the shopping experience, urban retailing and managing OTC medications.

February 21, 2014

Following buzz that Procter & Gamble revealed last week during a conference in Barcelona a smartphone-enabled toothbrush, the manufacturer has officially unveiled details of the new interactive electronic toothbrush.

February 20, 2014

Procter & Gamble has reportedly developed the first smartphone-connected toothbrush to give consumers personalized advice for better oral health, according to a Reuters report.

February 18, 2014

Another nighttime remedy that historically has performed well is Procter & Gamble’s combo pack of Vicks Nyquil and Vicks Dayquil.

February 18, 2014

As many retailers continue to expand the presence of store brand products because of the high retailer margin percent these products offer, it is important to pause and consider what is the optimal balance of national brands and store brand that will drive overall business results for the retailer.

February 13, 2014

Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.

February 7, 2014

Procter & Gamble’s Radiant Collection from Always and Tampax has joined as a sponsor of pop star Demi Lovato's Neon Lights Tour.

February 6, 2014

On the heels of news that TPG Growth has acquired a majority stake in e.l.f. Cosmetics, the beauty brand has announced the appointment of consumer products veteran Tarang Amin as president, CEO and director, effective immediately.

© 2014 Drug Store News. All Rights Reserved.