External analgesics is a category replete with growth brands with a base of $497.8 million across total U.S. multi-outlets, and more than 8.1% in growth for the 52 weeks ended Sept. 7, according to IRI data.
Acura Pharmaceuticals last week announced that it has been awarded a $300,000 grant by the National Institute On Drug Abuse of the National Institutes of Health to fund Phase I development of Acura's new, early stage Limitx abuse deterrent technology.
Ansell Healthcare revealed a new look across its LifeStyles line with a brand facing sure to appeal to today’s Millennial shopper. The new lineup includes Ultra, O-More, Turbo, Nano Thin, Viper, Everlast, Kyng and a combination pack named Mixx.
Raley’s Supermarkets and NRG eVgo are introducing the first electric vehicle fast charging station at a retail location in Northern California that features both industry standard fast chargers: CHAdeMO and SAE Combo.
Acura Pharmaceuticals announced a study, published in the September issue of the American Journal of Drug and Alcohol Abuse, that validates the ability of Nexafed to uniquely disrupt the extraction and conversion of pseudoephedrine into methamphetamine.
Jones Soda Co. and Fiat today announced their “Jonesin’ for a Fiat 500e” summer photo contest, part of a larger, integrated marketing campaign for Jones Soda and Fiat to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.
Actively promoting an over-the-counter medicine outside of the retail box not only drives foot traffic, but it helps increase sales across households with a higher income and also more heavily indexed OTC product consumers, TABS Group CEO Kurt Jetta told attendees of a webcast covering a recent TABS Group Consumer Value Study.