March 11, 2014

Navarro Discount Pharmacy is celebrating the two-year anniversary of its private-label brand Vida Mia, which targets Hispanics across a variety of categories with bilingual product packaging and ingredients in English and Spanish.

December 6, 2013

Competitive Promotion Report on Friday unveiled the National Brands and Store Brand advanced analytics tool to help health, beauty and wellness manufacturers and retailers optimize the balance of national brands and store brands to maximize retailers' profit, encourage category growth and improve marketshare.

November 18, 2013

PL Developments on Monday signed a definitive agreement to acquire Aaron Industries, manufacturer and distributor of liquid-dose private-label over-the-counter, pharmaceutical and consumer healthcare products for the retail and packaged goods industry.

August 8, 2013

Despite significant challenges coming from private label, Procter & Gamble is still attempting to innovate the No. 1 brand in all of digestives — Prilosec OTC.

July 15, 2013

While today's cost-conscious consumers are increasingly choosing private-label over-the-counter medications over national name brands, new qualitative research from Market Strategies International has identified a high level of loyalty to name brands for consumers who believe they need "more" from their medications, Market Strategies noted in a report released last week.

May 9, 2013

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services.

March 29, 2013

Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.

November 16, 2012

Mike Cirilli has joined Rite Aid as senior director of OTC and private label, Rite Aid said.

October 26, 2012

In today's give-'em-what-they-want style of merchandising, in a market where savvy, omni-channel consumers can customize the what, when and where of the purchase, private label more and more ascends from being considered the cheapest product offering to being the best value product offering.

October 25, 2012

Although 77% of general shoppers compare store brands to brand names, 90% of women compare both regularly, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research that was published Thursday in The Checkout.

September 11, 2012

Mass merchandise chain Shopko has added 70 new items to its line of private-label products, the company said Monday.

August 28, 2012

Perrigo and Tris Pharma have launched a private-label version of Delsym extended-release oral liquid suspension containing dextromethorphan polistirex.

June 20, 2012

Supervalu is expanding its private-label offering to include 2,700 products across more than 100 categories by 2013.

June 14, 2012

McKesson has announced that the complete line of Health Mart private-label over-the-counter healthcare products is now available with the introduction of the final two product categories in the assortment — incontinence and personal diagnostics. The new items will make their debut at McKesson ideaShare 2012, which is slated for June 24 to 28 in Las Vegas’ Venetian Resort Hotel.

June 5, 2012

A vast majority of shoppers continue to purchase some private-label products on a regular basis, according to research from Perception Research Services.

March 16, 2012

While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to SymphonyIRI research.

March 2, 2012

Perrigo announced that it has initiated market launch and made its first shipments of minoxidil 5% foam, which is a generic version of Rogaine 5% foam hair regrowth treatment, to its retail and wholesale customers. Minoxidil 5% foam is marketed under store- or own-label brands.

February 7, 2012

The Chain Drug Marketing Association last month recognized several members at the association's 86th Annual Trade Expo in Kissimmee, Fla.

November 23, 2011

Opting for private-label Thanksgiving staples could help consumers save nearly 33%, according to a new survey conducted by the Private Label Manufacturers Association.

November 22, 2011

Navarro Discount Pharmacy, a Hispanic-owned pharmacy retailer and an MBF Healthcare portfolio company, unveiled its private-label line, Vida Mia, at the Private Label Manufacturers Association Annual Trade Show in Chicago.

November 16, 2011

Shoppers today are more knowledgeable than ever when it comes to finding deals on their favorite products, and many won't even set foot in a store until they have an idea of their potential savings, according to the Deloitte/Harrison Group annual American Pantry Survey.

November 1, 2011

Health Mart on Tuesday officially unveiled its Health Mart brand, a new line of private-label, over-the-counter products that will help place the Health Mart banner in America's medicine cabinets.

October 11, 2011

Private-label penetration at CVS/pharmacy locations is expected to grow to more than 20% in the next two to three years, and to help drive that growth, the retailer has developed its new Just the Basics line of store-brand products.


October 5, 2011

Private-label share is slipping across several key drug store categories, according to SymphonyIRI Group’s latest Times & Trends report, “Private Label: Brand Positioning in the New World Order,” published Wednesday.