June 12, 2012

Summer is the time when barbecue aficionados are most likely to feel heartburn’s effects, according to a new study released by Procter & Gamble on behalf of its Prilosec OTC brand Tuesday.

April 13, 2012

Get set for another decade of explosive growth throughout the over-the-counter category with the familiar switch as a catalyst. 


February 2, 2012

The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

February 1, 2012

Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

November 15, 2011

Procter & Gamble's Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know 'a better way to tailgate,'" beginning Tuesday.

October 31, 2011

Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.

October 11, 2011

Sales of antacid tablets are up almost 3%. And while nobody is suggesting that upward trajectory is going to change anytime soon, there will be a decent amount of volatility in the coming year.


August 8, 2011

Breaking down OTC digestive aids by indication, active ingredients, purpose and dosage.

August 3, 2011

Topco, a member-owned cooperative serving the food industry, recently kicked off an initiative substituting its TopCare-branded over-the-counter medicines for the equivalent prescription pharmaceutical, where appropriate, in an effort to save patient dollars and promote the TopCare brand.

June 20, 2011


Good things come in three — like the three antacids that for the 52 weeks ended April 17 collectively generated more than $118 million in sales on top of the sales base they had established in the year-ago period.


February 4, 2011

NFL commentator John Madden and the Prilosec OTC team on Thursday awarded the New England Patriots’ offensive line the 2010 Madden Most Valuable Protectors Award, presented by Prilosec OTC.

January 6, 2011

Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

December 22, 2010

The National Advertising Division of the Council of Better Business Bureaus on Tuesday ruled that Procter & Gamble provided reasonable support for claims that Prilosec OTC provides “superior acid control” over a competing product, Prevacid 24HR. However, the NAD recommended P&G discontinue a comparative claim made in a context that doesn’t reference acid control, the review board added.

October 25, 2010

Procter & Gamble on Tuesday announced the signing of two NFL offensive linemen — New...

August 2, 2010

Procter & Gamble is partnering with the National Football League once again to extend the...

January 10, 2010

This is shaping up to be a Fight Night dream card, with the battle arena...

January 6, 2010

Procter & Gamble on Wednesday revealed a little of its Prilosec OTC marketshare protection strategy...

December 3, 2009

The digestives aisle will be altogether crowded come early 2010, especially with two new proton-pump...