Since its nationwide launch in April 2010, Rite Aid’s wellness+ loyalty card program rapidly has proven itself to be a phenomenal boost to the chain’s business as the first-ever loyalty program designed to enhance customers’ savings and well-being together.
Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.
CVS/pharmacy has expanded its highly successful ExtraCare loyalty program with the launch in January of the first-ever beauty club program for the retail pharmacy channel. The CVS/pharmacy ExtraCare Beauty Club provides ExtraCare cardholders, who register their cards, with additional rewards on beauty purchases and other beauty-specific benefits.
A report released Tuesday by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand.
The Promotion Optimization Institute will be hosting its Trade Promotion Optimization Summit here from March 13 to 15. It’s a three-day educational seminar for both supplier and retail executives responsible for pricing, trade marketing, sales and operations planning, merchandising and promotions.
With many businesses implementing customers reward programs to drive sales, it seems that the ones that promise everyday value and rewards fare better than their counterparts, according to new research.