With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report, to get some perspective on how that’s being done.
Global beauty sales, already a nearly $400 billion market, is on the verge of explosive growth from emerging markets, but will see an industry in flux as consolidation and technology disrupt channels of distribution
From the beginning, Pharmaca’s format has included expert health advocates — professionals licensed in such fields as nutrition, skin care, homeopathy, naturopathy and herbal studies — who work in conjunction with pharmacists to develop health treatments and regimens unique to each customer and patient. And that personal level of care and expertise extends to the chain’s expanding beauty selection, as well.
Aisle411 on Wednesday announced a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.
Health insurer Harvard Pilgrim Health Care is offering the EatRight Rewards program to its employees and members. EatRight Rewards provides financial rewards to employees who buy healthy foods at the grocery store.
Fred's Super Dollar on Thursday announced the company will implement a new long-term marketing strategy stressing everyday low pricing and the convenience of a smaller box to help bolster sales against what the company describes as "intense competitive pressures."
GE Capital and Kobie Marketing, a loyalty program service provider, are reportedly set to unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a New York Times report.
Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen published Tuesday.