May 21, 2015

Palmer's Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of its latest pregnancy ad campaign.

May 20, 2015

Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.

April 1, 2015

The recently Food and Drug Administration-approved AirStrip Sense4Baby monitoring system will enable remote self-administered non-stress tests as part of a comprehensive prenatal care model. 

March 23, 2015

Childbearing women looking to supplement their health with a multivitamin will now find a familiar brand name in the vitamin aisle.

February 23, 2015

Vitamin supporting fertility health included in 52nd Annual Publicists Guild Awards swag bag last week. 

January 5, 2015

The Council for Responsible Nutrition expressed its support in response to a study, “Effect of Maternal Multiple Micronutrient vs Iron–Folic Acid Supplementation on Infant Mortality and Adverse Birth Outcomes in Rural Bangladesh.”

December 3, 2014

The Food and Drug Administration published a final rule that sets standards for how information about using medicines during pregnancy and breastfeeding is presented in the labeling of prescription drugs and biological products.

 

October 22, 2014

Mission Pharmacal on Wednesday introduced CitraNatal basic.

October 16, 2014

 Big Belli on Thursday announced the December 2014 premiere of a documentary called “40 Weeks.” 

July 9, 2014

Healthy Mama recently introduced a new merchandising concept to appeal to the some 4 million pregnant moms each year — a full line of pregnancy-friendly OTC products. 

June 27, 2014

Bayer HealthCare and HealthyWomen on Thursday launched the Family Size Matters initiative to help educate women who are done, or think they may be done, having children about their family planning, including permanent birth control.

May 19, 2014

Supplemental vitamin C taken by pregnant smokers improved measures of lung function for newborns and decreased the incidence of wheezing for infants through 1 year, according to a study published by JAMA that was released Sunday.

May 13, 2014

Sea-Band recently expanded its line of drug-free nausea products with the introduction of Sea-Band Mama.

May 9, 2014

PreMama last week announced the launch of a Target-exclusive: PreMama Complete, a prenatal vitamin formulated for women who are pregnant, breast feeding or trying to conceive.

May 7, 2014

Insight Pharmaceuticals on Wednesday announced the introduction of the e.p.t Preconception Health Test, a new product that measures vaginal acidity and indicates the presence of infections so women can visit their doctor and seek treatment before trying to conceive.

May 1, 2014

For the first time since the Great Recession, births are trending upwards in 2014, according to the April edition of the U.S. Fertility Forecast from Demographic Intelligence.

April 2, 2014

A daily low dose of aspirin does not appear to prevent subsequent pregnancy loss among women with a history of one or two prior pregnancy losses, according to researchers at the National Institutes of Health.

March 19, 2014

Ferring Pharmaceuticals announced that it received approval from the Food and Drug Administration for new labeling of its fertility products Menopur and Bravelle.

March 4, 2014

Church & Dwight on Tuesday announced that the Food and Drug Administration has cleared the First Response Gold Digital Pregnancy Test to determine if a woman is pregnant up to six days before her missed period and with more than 99% accuracy from the day of her expected period.

February 27, 2014

A long-term study by UCLA, in collaboration with the University of Aarhus in Denmark, has raised concerns about the use of acetaminophen during pregnancy, UCLA announced earlier this week.

January 27, 2014

Walgreens Infusion Services on Monday announced that it has been selected as the preferred provider of home administration services for Makena (hydroxyprogesterone caproate injection), the only FDA-approved medication to help reduce the risk of preterm birth for clinically indicated patients.

November 8, 2013

Procter & Gamble in August launched its Clearblue Advanced Pregnancy Test with Weeks Estimator — the first and only pregnancy test that also provides an estimate of time since ovulation for women testing pregnant.

November 8, 2013

The buying demographic for pregnancy test kits and ovulation test kits may be skewing older.

November 6, 2013

Healthy Mama on Monday announced the launch of their full line of pregnancy-friendly OTC products in buybuy Baby stores.