July 12, 2013

After a strong performance for several years, sales of sports drinks are showing some fatigue.

June 13, 2013

Powerade, a Coca-Cola brand, announced the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


July 25, 2012

Coca-Cola has launched its Move to the Beat campaign across more than 100 countries, which marks the brand's largest-ever Olympic Games activation.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 6, 2010

Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink...

May 16, 2010

Powerade is featuring goalkeeper Guillermo "Memo" Ochoa in the drink brand's first-ever fully integrated marketing...

March 30, 2010

In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and...

September 10, 2007

Former Procter & Gamble and Coca-Cola executive Anne Sempowski Ward has been named president and...