The sun care market has benefited from skin cancer awareness campaigns, as well as the overall education about the importance of sun protection, but manufacturers are hoping to further brighten sales with sun care products that boast added benefits and innovative delivery methods.
Greater consumer awareness about sun safety and the harmful effects of soaking up too many rays has helped boost the sun care segment, but experts will no doubt tell you that there remains much room for improvement.
Looking to change sunscreen habits for those with darker skin tones, La Roche-Posay and the Women's Dermatologic Society have teamed up to take a stand by not just raising awareness, but encouraging true behavioral change through educating on two key motivators.
Energizer Personal Care, the makers of Banana Boat brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide, including a formula designed specifically for men.
Kiss My Face is gearing up for summer with the recent launch of its newest sun care products that utilize natural mineral sun blocking agents, titanium dioxide and zinc oxide to provide full UVA and UVB protection while natural botanicals add to the skin saving benefits, the company stated.
Energizer Personal Care, which makes Banana Boat and Hawaiian Tropic brand sunscreens, has teamed up with the Skin Cancer Foundation to launch a public awareness campaign featuring Los Angeles Galaxy and Team USA soccer player Landon Donovan.
Energizer Personal Care, the makers of Banana Boat brand sunscreen, has announced the availability of two new products: Banana Boat Protect & Hydrate and Banana Boat Sport Performance CoolZone sunscreen lotions.
La Roche-Posay has developed two new sunscreen formulas designed to address consumer concerns that suncreens are generally too messy, sticky or greasy. The company launched Anthelios 60 Ultra Light Sunscreen Fluid for face and Anthelios 60 Melt-In Sunscreen Milk for body, with a new technology: Cell-OX Shield XL.