March 4, 2015

There’s no denying that the proliferation of ecards has been eroding sales of traditional greeting cards. A recent report from Ibis World predicts that industry revenue will decline over the next the five years to 2019 at an annualized rate of 2.4% to $5.4 billion.

August 8, 2013

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category.

February 5, 2013

"Romantic," "sweet" and "funny" are three of the words that might describe American Greetings Corp.'s line of Valentine's Day cards for this year.

November 29, 2012

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category.