ThinkThin will expand beyond its selection of bars with its new thinkThin Protein and Fiber Hot Oatmeal, marking its first new food category launch. The brand said it hopes to meet a rising demand for protein products and is first in the hot cereal category to offer a combo of both protein and high fiber with 200 calories or less.
Pacific Foods, which produces a variety of organic products that range from soups and sauces to dips and sides, is making an entry into the breakfast food category with a line of organic, ready-to-eat steel-cut oatmeal.
Quaker Oats Co., a unit of PepsiCo, on Thursday announced a line of new breakfast products. The brand said it hopes the new additions will give consumers an exciting, nutritional option for the cold months ahead.