This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.
Unilever’s Degree Women, which is an official sponsor of the 56th Grammy Awards, is teaming up with music artist Ciara to chronicle her journey toward fine-tuning and perfecting her after-party performance for the music industry’s biggest event of the year.
Procter & Gamble’s Crest and Oral-B 3D White have announced a global call-to-action inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona and live stream around the world.
Pop singer Lady Gaga has partnered with mass merchandise retailer Target to allow customers to pre-order a deluxe edition of her new album, “Born This Way.” Customers can order the album through Target and download the title track for free at Target.com/Gaga until Feb. 26.