Sales of ear care products are booming, reaching $77.2 million, up 24.4%, for the 52 weeks ended July 14 across U.S. total multi-outlets, according to IRI. What was once considered a commodity category may be becoming more segmented.
Cirrus Healthcare Products recently added a little pediatric pizzazz to its line of earplugs for swimming and sound protection with two new character licenses — SpongeBob SquarePants and Hello Kitty.
Cirrus Healthcare Products earlier this month announced the launch of its Hello Kitty-licensed earplugs for swimming and sound protection.
Cirrus Healthcare on Wednesday launched a SpongeBob SquarePants-licensed line of earplugs designed to protect children when swimming, showering and studying, and during loud events.