Whether it is through marketing campaigns or product innovation, makers of feminine hygiene products are striving to empower females and ensure that their menstrual cycles never stand in the way of certain activities.
Playtex Sport has teamed up with Broadway, film and television actress Keke Palmer to encourage girls to find the fitness activity or sport that's right for them to positively impact not only their year ahead, but their futures.
Energizer Holdings has announced an agreement to acquire the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene brands in the United States, Canada and the Caribbean from McNeil PPC and Johnson & Johnson — members of the Johnson & Johnson Family of Consumer Cos. — for $185 million in cash.
Energizer Personal Care, which is a division of Energizer Holdings, has announced a partnership with New York-based licensing agency Brandgenuity LLC to extend the reach of its Hawaiian Tropic, Banana Boat and Playtex brands.
In support of its Wet Ones antibacterial hand wipes, Playtex Products on Tuesday introduced the "Twice as Handy Cough-and-Cold Season Guide," which features germ-fighting advice from microbiologist Benjamin Tanner, as well as practical tips for moms from parenting guru Stacy DeBroff.
In an effort to have an even greater impact on the sun care category, Energizer Personal Care has announced the establishment of its sun care division, which brings together sunscreen brands Banana Boat and Hawaiian Tropic, as well as its private-label brand, Alpha To Omega.