When Drug Store News last profiled Rite Aid in 2012, the company was posting its best results in years and completing a historic turnaround that saw the chain traveling full speed ahead on its Road to Wellness.
To help differentiate in the beauty aisle, Rite Aid earlier this year launched an exclusive skin care line called Receutics Active Skin Repair, which ranges in price from $9.99 to $49.99. Each Receutics product is formulated to support the skin’s natural improvement processes, enhancing overall health and appearance.
Rite Aid recently deployed an internal social media app called Applause that gives the entire team an easy way to quickly praise their colleagues. “Recognition and celebration is an important part of our culture,” Bob Thompson, EVP of operations at Rite Aid, told DSN.
From the leadership team in Camp Hill, Pa., to the nearly 90,000 associates it has in the field and in its stores, they believe in themselves and have built a culture focused on finding and implementing the next big idea, and creating important differentiation from their competitors.
Rite Aid’s wellness+ loyalty program was a key catalyst in the company’s turnaround, Ken Martindale, Rite Aid president and COO, told Drug Store News. And now that the loyalty program is evolving into wellness+ with Plenti, part of a first-of-its-kind loyalty coalition, it may serve as another bellwether for Rite Aid as the company transforms into a comprehensive retail healthcare company.