Americans still are spending on their pets. The American Pet Products Association projected that consumers spent $47.7 billion on their furry friends in 2010, an increase of 4.9% over 2009.
Sales of pet beds, leashes and inexpensive toys still were strong sellers. Treat-dispensing toys, such as Premier Pet Products’ Busy Buddy, are must-have items. When priced right, they generate strong impulse purchases.