July 17, 2014

Wahl Home Products has teamed up with GreaterGood.org to promote the One Picture Saves a Life Campaign, a collaboration among pet industry leaders to change public perceptions about rescued animals and provide grooming and photography resources to shelters.

June 26, 2014

With "pet humanization" now a multibillion dollar business in America, the push to provide four-legged companions with human-quality products has given rise to an new type of pet owner: the premium pet product shopper, according to U.S. Pet Market Outlook, 2014-2015, released Thursday.

June 4, 2014

Royal Canin USA, a pet food brand, announced the Royal Canin Genetic Health Analysis, which identifies a dog's specific breed makeup, which may help veterinarians identify potential health problems caused by genetic mutations.

May 14, 2014

WellPet — a premium pet food company whose portfolio of brands includes Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select — announced the launch of Wellness Divin Duos, a dual-layered, natural wet cat food.

April 9, 2014

Mars and Procter & Gamble announced that Mars has agreed to buy the Iams, Eukanuba and Natura brands for $2.9 billion in cash. The purchase is part of a strategic move for Mars to complement its burgeoning global petcare business.

February 19, 2014

Big Heart Pet Brands on Wednesday announced its launch as the largest standalone pet food-and-snack company in North America. The creation of Big Heart Pet Brands comes on the heels of the company's sale of its consumer products division to Del Monte Pacific Limited, which closed on Feb. 18, 2014.

October 25, 2013

Procter & Gamble may be able to sell its Iams pet food unit to Del Monte Foods Co., according to published reports.

September 11, 2013

Volume sales of pet foods have been flat, but a rash of premium brands have kept the category profitable for retailers. Dog owners spend an average of $239 annually, and cat owners spend $209 annually on pet food, according to American Pet Products Association.

While consumers are price sensitive, they won’t cut corners when it comes to what they feed their pets. A recent report by Mintel found that healthy eating trends are driving innovation and marketing strategies in the pet food market.

September 10, 2013

Products that focus on convenience are winning big in the pet category.

September 10, 2013

Consumers are spending when it comes to pet care and grooming.

September 5, 2013

Natura Pet Products brand California Natural is rolling out a new grain-free dog food option, Pork Meal and Sweet Potatoes Formula, along with a new packaging design to highlight the brand's philosophy of using limited ingredients.

August 22, 2013

Merrick Pet Care announced a new line of cat food and a new marketing campaign behind a fictional, "acclaimed" food critic, W. "Mittens" Bloomfield.

July 16, 2013

Purina Dog Chow brand dog food this week launched nationwide its new Light & Healthy formula, a new option to help maintain a dog's ideal weight, without giving up portion size or taste.

February 25, 2013

Pet supplies may have had limited growth this past year, but the stars of the segment are healthcare-related products. Pet supplies saw a 2% increase, bringing sales to $11.1 billion, according to Packaged Facts. The market research firm projects that this year, pet supplies will grow 4% over 2012 sales.

February 7, 2013

Sergeant's Pet Care Products embarked on an awareness campaign alerting pet owners on how to keep their pets healthy.

October 12, 2012

One of the most common reasons that retailers give for pet-medication programs is that pets are part of the family.

October 9, 2012

Nestle Purina PetCare Company is touting its newest pet food brand, Be Happy, as a brand that “celebrate[s] our pets as our happiness heroes.”

October 9, 2012

Pet products have moved into the OTC aisles and even behind the pharmacy. Sales of pet supplies/OTC medicine are expected to reach $12.56 billion in 2012, according to the American Pet Products Association. 


June 21, 2012

American consumers still are spending on their pets. The American Pet Products Association estimated that consumers will spend nearly $53 billion on their pets this year, an increase of nearly 4% over 2011 spending.


May 11, 2012

The past two weeks have seen two new additions to the list of retailers selling prescription drugs for pets, showing that this space, while still small, is growing in importance.

May 4, 2012

Kmart is introducing prescription pet medications at its stores, the mass merchandise retail chain said Friday.

March 9, 2012

A company that makes pet drugs has launched what it calls the first generic prescription heartworm preventive medication for sale at retail pharmacies around the country.

January 23, 2012

Pet medications now are available at all Kroger pharmacies in the Houston area, the company said.

December 7, 2011

Mars announced that its pet care business has partnered with Rescue Bank to to enable more efficient delivery of pet food donations to animal shelters and rescues.