Overall, the intimacy health category generated more than $870 million in sales, trending up in the low single-digits. Sales of condoms, the largest piece of the business, totaled $380.7 million across total U.S. multi-outlets for the 52 weeks ended April 20, and was down slightly by 1.8%. The growth is coming out of the personal lubricant ($213.4 million, up 2.9%) and emergency contraceptive ($253.2 million, up 12.3%) sectors.
Church & Dwight’s new Trojan lubricant line has achieved a 7% share of the lubricant category almost straight out of the gate, James Craigie, C&D executive chairman, CEO and interim president of the company’s domestic personal care division, told analysts.
One, a specialty brand of premium condoms in North America, on Tuesday announced the launch of One Move — a deluxe, long-lasting silicone lubricant — and One Oasis — a smooth, water-based lubricant that is paraben-free.
Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.
Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.