June 24, 2014

Family-to-Family Inc. a non-profit poverty relief organization, announced today that High Ridge Brands — maker of Zest, VO5, White Rain, Coast and Rave — will make a second donation of soap, shampoo, conditioner and body wash products to 20 organizations identified by Family-to-Family's Shower To The People Program. These organizations serve impoverished American families.

May 21, 2014

Pacific Shaving Co., a manufacturer of natural, eco-friendly shaving products, has just launched its new caffeinated shaving cream and aftershave for men and women.

May 15, 2014

From removing makeup to cleaning “boogies” from a baby’s nose, wipes and moist towelettes continue to strengthen their foothold in beauty and personal care.

May 15, 2014

As new wipes for removing makeup and dirt continue to hit the beauty shelves, one company is taking a “swipe” at a different segment. Enter Forever Fresh’s Swipe deodorant wipes.

May 7, 2014

Mitchum has expanded its portfolio with the 2014 launch of Mitchum Clinical, the brand’s only soft solid with the odor-fighting benefits of oxygen odor-control technology.

February 28, 2014

U.K. company Kind2Skin has entered the U.S. market with a new line of deodorants designed just for tweens.

February 20, 2014

Certain Dri antiperspirant has raised the bar on perspiration control with the introduction of a thicker, drip-free formulation — Certain Dri Clinical Strength Anti-Perspirant Roll-On.

February 18, 2014

Wahl recently introduced No-Rinse waterless shampoo and doggie deodorant.

February 13, 2014

The Alberto VO5 brand, which is owned by High Ridge Brands, has introduced its new VO5 Men's 3-in-1, combining VO5 shampoo, conditioner and body wash.

February 13, 2014

Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.

February 12, 2014

Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

January 23, 2014

SheaMoisture, a personal care brand, has released two new products formulated especially for babies and children with allergies and skin sensitivities.

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

December 26, 2013

SoftSheen-Carson in September introduced its Dark and Lovely Au Naturale Beyond Gentle & Sulfate-Free Wash.

December 4, 2013

Bathroom wipes may be a popular alternative to toilet tissue, but they can also leave homeowners with clogged plumbing and put strain on city sewer systems. A new product aims to provide a solution.

December 4, 2013

Some men may not like to admit that they have a skin care regime, but according to new research from Mintel, many younger men report using a facial moisturizing product.

According to Mintel, 58% of men ages 18 years to 24 years and 63% of men ages 25 years to 34 years report that they use a facial moisturizing product.

November 20, 2013

Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

November 8, 2013

Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

November 6, 2013

Geodeo Natural Deodorant Plus with Detox Complex is now available at Big Y World Class Markets in the New England area, the manufacturer has announced.

October 25, 2013

Dr. Brown's new Healthy Wipes aims to provide convenient cleaning for a variety of baby's needs with the use of xylitol. The line features Tooth & Gum, Nose & Face and Pacifier & Bottle wipes — each designed with natural ingredients that are designed to discourage harmful bacteria through gentle cleaning.

October 24, 2013

Energizer Holdings has announced the closing of the acquisition of the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene brands in the United States, Canada and the Caribbean from McNeil PPC and Johnson & Johnson — members of the J&J Family of Consumer Cos. — for $185 million.

September 17, 2013

Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

September 10, 2013

Wahl Clipper has introduced a new line of all-natural pet cleaning products, including dog deodorant and easy-rinse shampoos.

August 14, 2013

Whish Body Products has developed a new natural deodorant swipe that promises to refresh and prevent odor in one swipe