The National Advertising Division has determined that Procter & Gamble can support claims that Olay Ultra Moisture Body Wash leaves more moisturizer on the skin than Unilever’s Dove Deep Moisture; however, NAD recommended that P&G stop claiming that “virtually all of the moisturizers in Dove Deep Moisture Body Wash just wash down the drain,” as well as claims that imply the P&G product functions as a lotion.
DSN senior editor Antoinette Alexander examines in-depth sales activity in the men's shaving, body lotion, false lashes, beauty devices, nail care, sun care categories and more, highlighting new products that are transforming beauty and personal care in this multi-page report.
DSN senior editor Michael Johnsen examines in-depth sales activity in pain, cough-cold, overactive bladder, allergy and more, highlighting new products that are transforming OTC in this multi-page report.
Cozy Friedman, founder of Cozy's Cuts for Kids Salons NYC and children's hair care expert is launching in August the new SoCozy children’s hair care line, which will be sold at beauty and children's retailers, in stores and online.
Family-to-Family Inc. a non-profit poverty relief organization, announced today that High Ridge Brands — maker of Zest, VO5, White Rain, Coast and Rave — will make a second donation of soap, shampoo, conditioner and body wash products to 20 organizations identified by Family-to-Family's Shower To The People Program. These organizations serve impoverished American families.
In an effort to help ensure clean waterways, Illinois Gov. Pat Quinn has signed legislation to make Illinois the first state in the nation to ban the manufacture and sale of personal care products containing synthetic plastic microbeads.
U by Kotex brand by Kimberly-Clark is helping women “Save the Undies” by introducing a new dimension of feminine care protection — 3D capture core — to all its Ultra Thin pads to help lock away wetness and stop leaks.
Colgate-Palmolive’s Speed Stick brand is promoting its new Speed Stick Gear via a partnership with YouTube filmmaker Devin Graham, also known as Devin SuperTramp, who is managed by Fullscreen, a media company for the connected generation.