Colgate-Palmolive’s Speed Stick antiperspirant line has teamed up with NASCAR driver Cole Whitt to celebrate the 2015 season with an exclusive online sweepstakes with a chance to join Whitt at one of his NASCAR races this year.
Playtex Sport has teamed up with Broadway, film and television actress Keke Palmer to encourage girls to find the fitness activity or sport that's right for them to positively impact not only their year ahead, but their futures.
Walgreens’ mission to go big in beauty includes personal care, Walgreens DMM Rudy Kucera told Drug Store News, for categories including grooming, hair care and oral care, “all part of the beauty regimen.” And just like in cosmetics, there is the quest to tailor merchandise for specific stores.
To be sure, Walgreens started out on its Go Big in Beauty mission before its partnership with Boots began in 2012. But Boots, with its rich portfolio of beauty brands certainly helped ‘kick’ things up a notch or two.
RB’s footcare line Amope is taking on New York and partnering with supermodel and "The Fab Life" co-host Chrissy Teigen to give Grand Central Terminal a makeover, turning it into a fairytale-inspired pedicure station.
Johnson's brand has revealed a new global campaign, dubbed “So Much More,” that is about enhancing rituals, including bath time, to stimulate baby’s senses and providing parents an opportunity to nurture baby’s ability to learn and grow.
Drug Store News has learned that Walgreens has teamed up with beauty company Maesa to launch a multi-cultural beauty brand called Circa. The nationwide launch supports Walgreens' desire to increase accessibility to well-priced, diverse, specialty beauty offerings and reflects its commitment to owned brands.