July 11, 2012

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

July 5, 2012

As states grapple with tight budgets, rising Medicaid costs and the anticipated expansion of Medicaid following the Supreme Court's decision to uphold the Patient Protection and Affordable Care Act, policymakers should consider how community pharmacists can help reduce expenses. In addition, new evidence offers a fresh reminder of the perils of managed care in Medicaid and the need for proper oversight of managed care entities.

June 15, 2012

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

June 12, 2012

It’s an underappreciated fact that advertising drives store sales. Many marketers don’t appreciate just how critical it is. Here’s a secret: The “closer” to the store the advertising is, the more likely it is that retailers will see a direct correlation between advertising and sales.

June 5, 2012

For both brands and retailers, media is key to introduce a brand or product and ensure it flies off a retailer’s store shelves. The facts are these: Brands need media to let customers know they exist.

May 11, 2012

There is an important distinction to be made here, one that could place pharmacy operators and over-the-counter manufacturers on opposite sides of the aisle.

April 16, 2012

Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

April 3, 2012

ECRM announced that a state-of-the-art center will be built in honor of its late leader Charlie Bowlus.

March 26, 2012

Want to know what hundreds of consumers think about your brand and how they shop your stores? Introducing DSN/C2B Mobile Insights powered by engage.me.


March 9, 2012

In the first DSN/C2B Mobile Insights report, we examine what consumers think about shopping for health and beauty online vs. brick-and-mortar retailers. Overall, nearly 8-of-10 consumers bought health-and-beauty-aid items online in the past year. Did they leave your store to buy? Did they use their smartphones to make a purchase and use YOUR STORE as a “showroom” for ANOTHER RETAILER’S website?

1) Have you purchased a health or beauty product online in the past year?

March 8, 2012

“How does that help me sell more cases, pallets and truckloads?” That’s a question I have been asked repeatedly, particularly as the world of retail pharmacy has evolved to play a larger role in health care. With that, the business that we cover in Drug Store News has become incredibly more complicated.


March 2, 2012

The highest circulation of any health magazine in America. That's a major commitment when you think how hard consumer magazines have been hit in recent years.

February 17, 2012

According to IMS VP industry relations Doug Long, who spoke Feb. 6 at the National Association of Chain Drug Stores Regional Chain Meeting on current trends and forecasts for the U.S. pharmaceutical market, specialty pharmacy dollars are growing more than 10% on a 12-month moving annual total basis. 


February 10, 2012

Sam's Club has made a major commitment to health and wellness, and is hosting screening events every month of the year. January was New Year, New You. This month it's heart health. Next month it's allergy screenings. In June it's men's health, which includes some pretty expensive PSA tests. Why? Sam's wants its members to know it's serious about health and wellness, and knows that these events are a good way to convert members into patients.

January 3, 2012

This is going to be a big year for retail clinics because this is going to be the year that payers really begin to engage with retail-based care on a meaningful level. 


December 5, 2011

“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.”

November 14, 2011

Ideas are just as important to a winning company’s overall success as the products and services it sells. So, what’s your company doing to create a culture where the ideas that create your products and services are as important as the products themselves?

November 4, 2011

I know this older guy at my gym — I call him “The Professor,” mostly because he used to teach journalism, but also because it’s more fun to say and easier to remember than his actual name.

October 19, 2011

I’m not going to lie about it. The first thing I thought as I checked into the U.S. Capitol on official business for the story that appears at the bottom of this page was: “Wow, this is pretty cool.”


September 19, 2011

The industry has lost a true “patriot of pharmacy practice.”

September 12, 2011

Somewhere along the road back from Boston, DSN publisher Wayne Bennett and I looked at each other and realized that the previous 24 hours or so had been some of the most productive time we had enjoyed at a trade show in quite a while.

March 25, 2011

There are a million stories in the retail pharmacy industry — this is about a dozen of them. Early in 2011, the editors and publishers of Drug Store News put out a call to select members of the vendor community for a chance to tell the stories of their companies, in their own words. What followed is DSN’s first-ever user-generated special report.

October 24, 2010

“This is simply the best, most diverse lineup of retailers we have ever had.” That’s...

October 6, 2010

The markets are turbulent. Banks and financial institutions are struggling. Consumers’ purse strings are tighter...