July 11, 2012

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

July 5, 2012

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

July 5, 2012

As states grapple with tight budgets, rising Medicaid costs and the anticipated expansion of Medicaid following the Supreme Court's decision to uphold the Patient Protection and Affordable Care Act, policymakers should consider how community pharmacists can help reduce expenses. In addition, new evidence offers a fresh reminder of the perils of managed care in Medicaid and the need for proper oversight of managed care entities.

June 12, 2012

It’s an underappreciated fact that advertising drives store sales. Many marketers don’t appreciate just how critical it is. Here’s a secret: The “closer” to the store the advertising is, the more likely it is that retailers will see a direct correlation between advertising and sales.

June 5, 2012

For both brands and retailers, media is key to introduce a brand or product and ensure it flies off a retailer’s store shelves. The facts are these: Brands need media to let customers know they exist.

May 1, 2012

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

April 22, 2012

Your store may be turning off potential customers without your even knowing it. Plenty of fully functional stores have this problem. How can you be sure yours isn’t one of them?

April 21, 2012

What would you do if you discovered something that inspired you, something that made you feel better about today and more optimistic about tomorrow? You would embrace it, and that’s exactly what many National Association of Chain Drug Stores member organizations have discovered and embraced in SIFE, a global nonprofit with a unique value proposition that touches lives in lasting ways.

April 13, 2012

The Emdeon team always looks forward to the NCPDP Annual Conference. The 2012 version is coming up in early May at the Arizona Biltmore. As expected, NCPDP has done an excellent job in scheduling a large number of important and interesting topics.

March 27, 2012

In November 2011, The Drug Store News Group hosted in New York an exclusive roundtable discussion of leading pharmacy retailers and a handful of key vendors. Moderated by special guest Dave Wendland of Hamacher Resource Group, the panel tackled a wide range of issues surrounding diabetes management and much more.

March 27, 2012

Recently during one of our Elevation Forum meetings, we asked the question: which competitors do you worry about the most? Many of the leaders in the room listed either the largest or the fastest growing competitors they compete against. But one honest executive shared a provocative reflection. He said we are not as worried about who’s outside, but more focused on the enemy in the mirror.

March 27, 2012

A few weeks ago, we joined some 37,000 of our closest friends for the Healthcare Information and Management Systems Society (HIMSS) annual conference. HIMSS is a cause-based, not-for-profit organization focused on providing global leadership for the optimal use of information technology (IT) and management systems for the betterment of health care.

March 9, 2012

Anchored by more than 7,300 stores, 650 clinics and the nation's second-biggest PBM, CVS Caremark is unlike any other company. President and CEO Larry Merlo tells DSN why that matters to payers.

March 9, 2012

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates. With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.

February 23, 2012

In its early days, social media meant "connecting with people." That’s still what it’s mostly about. But obviously, we’ve come a long way from those now prehistoric list-servs where we simply posted messages back-and-forth with people of similar interests and pursuits. It’s still about connecting. But now organizations use it for targeted marketing purposes, where once social media was considered the protected domain of the individual. Consumers seem to accept that it has become just another means by which brands are going to try to earn their loyalty.

February 23, 2012

In November 2011, The Drug Store News Group/Specialty Pharmacy magazine hosted in New York an exclusive executive round-table discussion of leading specialty pharmacy providers. Guest moderator and veteran pharmacy executive Dave Fong and the panel examined a range of topics, including channel management strategies, accountable care organizations and the importance of technology.

Click below to download the complete PDF of the 2011 Specialty Pharmacy Roundtable.

February 22, 2012

Walgreens no longer is on a path to own well; it’s on a path to dominate every aspect of well.

February 17, 2012

Multibillion-dollar pharmacy benefit management companies are advertising aggressively to try to convince Congress and the Federal Trade Commission to approve a merger between Express Scripts and Medco Health Solutions

February 15, 2012
Regulators, healthcare providers and the public at large have taken note of the rise in prescription drug substance abuse. A recent article titled "Oxycodone Prescriptions Rose Sharply" in the New York Times (1/11/2012) describes trends of double-digit percentage increases in the dispensing of certain narcotic based painkillers. And many states have, or will be, implementing prescription drug monitoring programs — also known as prescription monitoring programs — that track the physicians prescribing and the patients receiving controlled substances.
February 13, 2012
Multibillion-dollar pharmacy benefit management companies are advertising aggressively to try to convince Congress and the Federal Trade Commission to approve a merger between Express Scripts and Medco Health Solution.
January 19, 2012

As we welcome a new year, it is exciting to see all the changes headed our way. With all the movement around healthcare reform and technology, we in the pharmacy industry are quick to point out that this industry is years ahead of the rest of health care in terms of payment solutions and automated workflow. The rest of the industry is running to catch up — but right now the pharmacy industry is far from where we need to be to address critical factors in our industry. That said, there are tremendous opportunities that several companies are bringing forward with new technology that can truly revolutionize the delivery of health care.

January 16, 2012

A few years back, Harvard surgeon Atul Gawande authored a book called “The Checklist Manifesto.” The author's message is that the complexity of life has exceeded most individual's ability to manage it consistently without error despite advances in technology, training and specialization. His solution is the utilization of a checklist or a blueprint to ensure and drive success.

January 5, 2012

An average consumer encounters the same or very similar product mix from retailer to retailer. Unintentionally, we have almost trained them not to expect anything special from their shopping experience. The retailer that does offer something beyond the ordinary shopping experience can score big points with shoppers. Do something unexpected to surprise and delight shoppers, and word will spread – probably quickly. So what is it that really makes consumers tick? I think it boils down to five main things.

December 19, 2011
For those of us in the healthcare and wellness business, we realize our industry is changing and evolving quickly, mostly out of pure necessity. The healthcare industry is overburdened, over budget and in need of an overhaul. But the potential for our healthcare and wellness system is incredible for all audiences it touches — from consumers to medical professions to healthcare and wellness marketers.