June 21, 2011

Back-to-college merchandise is big business. “College students are starting to represent the most important segment of the back-to-school market,” said Perry James, an analyst with the NPD Group. The segment has grown, Perry said, since the weak job market has caused many college seniors to extend their education through graduate school.

February 18, 2011

Consumers may have a bit more to spend for the 2011 back-to-school season, so retailers should tweak their merchandise plans to accommodate.