When Suzy Batiz launched Poo-Pourri about seven years ago she had no idea the success that the before-you-go toilet spray would enjoy. Leveraging humor as an angle to break through the taboo topic, Poo-Pourri has doubled in growth since its launch thanks, in large part, to a successful Internet marketing campaign that catapulted the brand to international awareness and success. DSN recently caught up with Batiz to learn more about the brand's success story.
Most fine fragrance users also use some type of a scented body product, according to new research by global information company the NPD Group, representing significant opportunities for the fragrance industry.
Fragrance development company Tru Fragrance has inked a new partnership with author, TV host, designer and eco-friendly lifestyle expert Danny Seo to develop and bring to market a line of beauty products.