Romane Fragrances, which creates, manufactures, launches and markets private-brand fragrances for retailers worldwide, has changed its name to Tru Fragrance and launched a new website at TruFragrance.com.
The adorable, vibrant packaging that has a playful take on modern femininity is what initially caught our eye, but it’s what’s inside the formulas of Love & Toast by Margot Elena that also makes this line special.
It has been a bit of an uphill battle for fragrance within the mass market, but industry sources remain optimistic as “new” continues to drive much of the business and celebrity scents remain in the spotlight.
Payless ShoeSource is expanding its beauty offering with the availability of a new beauty brand, SXY by Unforgettable Moments, arriving in stores this week. Featuring nearly 20 affordable beauty and body items, the new line represents yet more competition for chain drug beauty.
St. Patrick's Day is here, and QVC has kicked off its celebration with 24 hours of Irish programming that will feature an extensive assortment of authentic Irish goods, many of which were created especially for QVC.