Transactional business is over; brands must connect heart and soul. Today’s new consumer is more informed, more independent, more curious and more conversational than ever before. They want to be talked with — not talked to. It is about “share of heart,” not just “share of wallet.”
Pinterest is not a social network. It’s a future-oriented network, and a valuable one for brands and retailers to use as a gateway to understanding the New General Market, according to Pinterest partner manager Brian Johnson.
Above all else, today’s consumer wants to be listened to. To get new insight into how top companies are uncovering the changing needs, motives and interests of the new consumer, executive director Dan Mack moderated a panel discussion of leading marketers as part of its April 6 New General Market Forum.
Rosenstein’s board service was set to end once JANA Partners, where Rosenstein is managing partner, reduced its investment in Walgreens below a certain threshold, which happened this week, though it still holds a significant stake in Walgreens.
Kenneth Parks will join the company on June 6 and will oversee all of Mylan’s global finance functions, including accounting and control, financial planning and analysis, investor relations, treasury and tax.