DNA Diagnostics Center recently introduced its high-margin DNA Paternity Test Kit through Walgreens with a unique selling proposition — DNA Paternity Test Kits are not only advertised on television programs including “Lauren Lake’s Paternity Court,” “Maury” and “The Bill Cunningham Show,” they’re the go-to kits those productions use to prove paternity.
According to a survey released by Identigene last week, more than half of adults with paternity questions have resolved to address their question in 2012. Men with paternity questions are twice as likely (51%) than women (25%) to address paternity in 2012.
As many as 95% of women reported having at least attempted to breast-feed their babies, with 35% continuing between four and six months, and another 52% breast-feeding for seven to 12 months, according to the Philips Mother & Child Care Index that was released Monday by the Philips Center for Health and Well-being.
In support of its Wet Ones antibacterial hand wipes, Playtex Products on Tuesday introduced the "Twice as Handy Cough-and-Cold Season Guide," which features germ-fighting advice from microbiologist Benjamin Tanner, as well as practical tips for moms from parenting guru Stacy DeBroff.
Lansinoh Labs on Wednesday introduced a major upgrade of its popular blog, now called OnCloudMom, to better reflect the company's extended consumer reach with the recent acquisitions of the Earth Friendly Baby and mOmma brands.
SALT LAKE CITY — Identigene last month began placing its Identigene DNA paternity test kit on the shelves of New York-based Duane Reade pharmacies after meeting the more restrictive testing requirements for the state.