December 30, 2013

Procter & Gamble’s Pantene brand has tapped supermodel Gisele Bündchen to be the face of the new Pantene campaign debuting in January 2014.

December 19, 2013

Pantene’s thought-provoking “Be Strong and Shine” viral video, which sparked a global conversation after airing in the Philippines in early November and hitting the Internet, has now become a global #ShineStrong campaign.

October 29, 2013

Procter & Gamble, a Worldwide Olympic Partner, has kicked off the company’s “Thank You Mom” campaign with the “Raising an Olympian” series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).

October 9, 2013

Maite Perroni, celebrity ambassador for Procter & Gamble’s haircare brand Pantene, will help launch the Pantene Pro-V Heat Shield collection in the U.S. Hispanic market with four new exclusive hair confession videos on MiPantene.com.

September 23, 2013

Eva Mendes, celebrity ambassador for Procter & Gamble's Pantene hair care brand was honored with the “Mujer Vanidades” award at the Vanidades Icons of Style Awards Reception held Sept. 19 at the Mandarin Oriental Hotel in New York City.

September 11, 2013

Allure magazine announced the 246 winners of the 2013 Best of Beauty Awards at an awards event held Monday at the Lincoln Center in New York City and hosted by editor-in-chief Linda Wells, along with VP and publisher Agnes B. Chapski.

September 5, 2013

Current CoverGirl spokeswoman Queen Latifah is now the new face of Pantene and will support the Truly Relaxed and Truly Natural collections, Procter & Gamble has announced.

August 29, 2013

Procter & Gamble’s Pantene hair care brand has teamed up with Walmart and Seventeen magazine for the second annual National Donate Your Hair Day on Sept. 7.

June 14, 2013

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

June 11, 2013

Procter & Gamble hosted its third ponytail donation event this week in support of the Pantene Beautiful Lengths program.

November 27, 2012

To help women counteract age-related changes to their hair, Proctor & Gamble has announced a new lines of Pantene products designed to improve the strength and diameter of their hair. A result of significant clinical research, P&G will offer shampoo, conditioner, masque and thickening treatment in their new Pantene Age-Defy line.

November 5, 2012

Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.


October 4, 2012

Procter & Gamble’s hair care brand Pantene has teamed up with singer and actress Maite Perroni to support the Beautiful Lengths hair donation program during Breast Cancer Awareness Month.

October 3, 2012

Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.

October 2, 2012

Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

August 13, 2012

In honor of the London 2012 Olympic Games being the first in modern history in which women competed in as many sports as men, Procter & Gamble’s hair care brand Pantene celebrated the success of its 11 athlete beauty ambassadors —10 of whom competed in London — for their 12 medals and embodiment of Pantene motto “Healthy is the New Beautiful.”

May 3, 2012

Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

January 26, 2012

Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.

January 20, 2012

Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

January 13, 2012

Procter & Gamble has launched a worldwide campaign for the London 2012 Olympic games.

June 20, 2011

Schiff Nutrition president and CEO Tarang Amin promised to infuse some new energy into the company with his appointment earlier this spring, and he wasted no time with the Schiff acquisition of two probiotic brands — Sustenex and Digestive Advantage — in June. 


May 5, 2011

Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

May 3, 2011

Procter & Gamble has teamed up with Kroger to support the United Services Organization.