Procter & Gamble’s Pantene hair care brand is further evolving its global Shine Strong campaign with the launch of the global Shine Strong Fund and a new video that tackles a common but unconscious behavior many women engage in everyday: over-apologizing.
Pantene’s thought-provoking “Be Strong and Shine” viral video, which sparked a global conversation after airing in the Philippines in early November and hitting the Internet, has now become a global #ShineStrong campaign.
Procter & Gamble, a Worldwide Olympic Partner, has kicked off the company’s “Thank You Mom” campaign with the “Raising an Olympian” series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).
Maite Perroni, celebrity ambassador for Procter & Gamble’s haircare brand Pantene, will help launch the Pantene Pro-V Heat Shield collection in the U.S. Hispanic market with four new exclusive hair confession videos on MiPantene.com.
Eva Mendes, celebrity ambassador for Procter & Gamble's Pantene hair care brand was honored with the “Mujer Vanidades” award at the Vanidades Icons of Style Awards Reception held Sept. 19 at the Mandarin Oriental Hotel in New York City.
Allure magazine announced the 246 winners of the 2013 Best of Beauty Awards at an awards event held Monday at the Lincoln Center in New York City and hosted by editor-in-chief Linda Wells, along with VP and publisher Agnes B. Chapski.
ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.
ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.
To help women counteract age-related changes to their hair, Proctor & Gamble has announced a new lines of Pantene products designed to improve the strength and diameter of their hair. A result of significant clinical research, P&G will offer shampoo, conditioner, masque and thickening treatment in their new Pantene Age-Defy line.
Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.
Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.
In honor of the London 2012 Olympic Games being the first in modern history in which women competed in as many sports as men, Procter & Gamble’s hair care brand Pantene celebrated the success of its 11 athlete beauty ambassadors —10 of whom competed in London — for their 12 medals and embodiment of Pantene motto “Healthy is the New Beautiful.”
Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.
Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.
Schiff Nutrition president and CEO Tarang Amin promised to infuse some new energy into the company with his appointment earlier this spring, and he wasted no time with the Schiff acquisition of two probiotic brands — Sustenex and Digestive Advantage — in June.