May 1, 2014

Professional skateboarder Paul Rodriguez, also known as “P-Rod,” is partnering with Unilever’s Axe men’s grooming brand to take his style off the board and into the personal care aisles.

March 27, 2014

Sun Products Corp. announced the introduction of new all free clear Fabric Softener and Dryer Sheets, which will complement the company's all free clear detergent.

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

November 4, 2013

Unilever and Manchester United have inked a three-year regional partnership in South East Asia whereby Unilever will become the Club’s official personal care and laundry partner in nine countries, including Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar.

August 16, 2013

Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

February 26, 2013

Sun Products' All Mighty Pacs laundry packs, Aquafresh Extreme Clean Pure Breath Action Paste, M&M's Brand Snack Mix, Reckitt Benckiser's Resolve All-Stains, Sun Products' Surf Liquid Laundry Detergent and GlaxoSmithKline's Tums Freshers were among the winners of Product of the Year USA's recently announced top products for 2013, the group said.

October 29, 2012

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

June 22, 2012

Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

April 25, 2012

Axe has added an item to its shower product range.

February 16, 2012

Unilever has introduced a U.K. facial skin care brand to the U.S. market with the launch of Simple Sensitive Skin Experts.

January 9, 2012

A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

November 4, 2011

Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia.

September 12, 2011

Brynwood Partners VI announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico, as well as the rights to the Rave brand and marketing rights worldwide.

August 24, 2011

Brynwood Partners VI L.P. has announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, has signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico; as well as the rights to the Rave brand and marketing rights worldwide.

March 15, 2011

Unilever, the maker of Dove Men+Care, is celebrating the launch of its new Dove Men+Care antiperspirants/deodorants and Sensitive Clean personal wash by inking a corporate partnership with the National Collegiate Athletic Association.

January 28, 2011

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

November 16, 2010

The European Commission has approved the sale of Sara Lee's global body care and European...

June 22, 2010

As part of the launch of Axe's new Axe Twist, the men's grooming brand has...

March 9, 2010

Solazyme, a renewable oil and bioproducts company, has inked a research and development agreement with...

February 10, 2010

Unilever's chief marketing officer Simon Clift, who has been credited with Axe's success, is stepping...

September 10, 2009

A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool"...

October 7, 2007

With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to...