August 18, 2015

Mondelez International announced Tuesday that it had announced a sponsorship through which Oreo cookies and belVita breakfast biscuits would be Official Promotional Partners of the U.S. Open. 

August 5, 2015

As many as 79% of consumers plan to purchase the new chocolate Reese's Snack Mix, Instantly Shelf Score found. 

July 9, 2015

The latest consumable launches are generating quite the stir in the snack aisles. 

May 8, 2015

Manufacturers are gravitating toward more ethnic snack options to feed demand, according to the latest Instantly Shelf Score survey. 

March 20, 2015

Mondelēz International, the company behind such brands as Oreo, Ritz and Honey Maid, announced a deal to become the official snack of Major League Soccer. 

 

January 20, 2015

Oreo, a brand from Modelez International, will debut Red Velvet Oreos in February, according to a report from Bloomberg Businessweek. 

 

July 23, 2014

Instant.ly, an on-demand consumer insights platform, on Tuesday debuted the Instant.ly Shelf Score, an index that measures consumer intent to purchase new consumer packaged goods.

March 12, 2014

Mondelez International, a snack industry leader whose portfolio includes such brands as Oreo and Nabisco, announced a plan to improve the well-being of our planet and people.

February 4, 2013

Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.

November 15, 2012

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year.

August 13, 2012

Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

May 23, 2012

More than 90% of Kraft Foods shareholders (who cast a vote) gave the company the green light to change its name to Mondelez International.

May 4, 2012

Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

February 28, 2012

Sandwich cookie Oreo is celebrating a milestone this March: its 100th birthday.

January 4, 2012

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

January 3, 2012

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


October 26, 2011

In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

October 25, 2011

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

September 7, 2011

Kraft Foods chairman and CEO Irene Rosenfeld said that taking the company's performance to the next level required "a bold approach," referring to last month's announcement to split the business into two independent, publicly traded entities.

August 17, 2011

After news spread that the Triple Double Oreo was coming to store shelves nationwide, Oreo officially has launched its latest creation.

June 16, 2011

First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

May 2, 2011

SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

February 17, 2011

It seems that Facebook users love Oreo.

December 9, 2010

Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.