June 17, 2014

Partnering with Crest + Oral-B Pro-Health, Dr. Travis Stork, Emmy-nominated TV host and emergency medicine physician, will appear at various events throughout the United States to speak with consumers about the importance of oral health.

March 3, 2014

Procter & Gamble’s Oral-B has announced the launch of an oral care app for children — the Disney Magic Timer App by Oral-B.

February 21, 2014

Following buzz that Procter & Gamble revealed last week during a conference in Barcelona a smartphone-enabled toothbrush, the manufacturer has officially unveiled details of the new interactive electronic toothbrush.

February 20, 2014

Procter & Gamble has reportedly developed the first smartphone-connected toothbrush to give consumers personalized advice for better oral health, according to a Reuters report.

October 17, 2013

Procter & Gamble’s Oral-B has unveiled what it says is its most innovative power brush to date — the Oral-B Black 7000.

September 30, 2013

Crest + Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the third year of its Pros in the Profession awards program, Procter and Gamble has announced.

September 20, 2013

Procter and Gamble's Oral-B introduced the Oral-B app, a breakthrough digital tool for brushing routines that gives users a new kind of personal power over their oral care.

July 3, 2013

To celebrate this Independence Day, Oral-B and NASCAR driver Ryan Newman are teaming up with Hope for the Warriors, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce.

This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

June 28, 2013

This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “Wow” of the Deep Sweep power brush.

Anecdotal evidence indicates that once people try a power brush, they are hard-pressed to go back to their manual version. This insight sparked the idea for this summer’s town takeovers, in which Oral-B is challenging people throughout the country to rethink the way they brush.

April 26, 2013

Crest and Oral-B Pro-Health have partnered with Luke Joeckel, offensive tackle from Texas A&M, to "Go Pro" with his oral care and to help others "Go Pro" in their careers, with a donation to the international non-profit organization Dress for Success.

February 6, 2013

Oral-B announced the newest addition to its line of Professional Series power toothbrushes: the Deep Sweep Triaction toothbrush.

December 13, 2012

Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

October 10, 2012

Procter & Gamble's Oral-B is teaming up with dental expert Jonathan Levine to encourage people to "power up" their oral health routine, while addressing the urgent need for oral health care in select areas of the United States.

August 16, 2012

There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.

August 2, 2012

Crest and Oral-B have expanded their kid-focused lines and teamed up with actress and mom of three Jennie Garth and her 9-year-old daughter, Lola, to inspire children and parents alike to brush up on their oral hygiene before heading back to school this fall.

July 25, 2012

Together with Procter & Gamble brands Crest and Oral-B, the Hispanic Dental Association Foundation gathered a roundtable of leading dental professionals, oral health researchers and policy-makers to discuss why U.S. Hispanics lag behind other Americans in many aspects of oral health.

July 12, 2012

Procter & Gamble’s Crest + Oral-B have teamed up to help dentists ensure the best oral health for the athletes of the London 2012 Olympic Games.

March 23, 2012

Hitting retail shelves for spring is the new line of Gum Star Wars-branded toothbrushes from Sunstar Americas, in partnership with Lucasfilm.

February 17, 2012

To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Procter & Gamble’s Crest and Oral-B have partnered with Dr. Jennifer Salzer, a dentist, orthodontist and mom, to help parents and children brush up on healthy oral care habits.

November 7, 2011

The majority of Hispanics in the United States believe that more information about good oral health habits, access to affordable oral health care, and more Hispanic and Spanish-speaking dentists and dental hygienists in their communities would help them "a lot" in achieving better oral health. That’s according to the findings of a national survey led by the Hispanic Dental Association and sponsored by Procter & Gamble brands Crest and Oral-B.

October 18, 2011

In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

September 28, 2011

Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.

September 20, 2011

In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

September 12, 2011

Innovation — and a bit of fun for the little ones — is the name of the game when it comes to manual and power toothbrushes as manufacturers look to grab consumers’ attention.