August 23, 2012

Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

July 31, 2012

Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

July 30, 2012

As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


July 12, 2012

Procter & Gamble’s Crest + Oral-B have teamed up to help dentists ensure the best oral health for the athletes of the London 2012 Olympic Games.

March 8, 2012

Portable oral care continues to be on the upswing, and it is likely that the segment will continue to experience growth as Americans age and take more medications and oral health conditions also rise.

March 8, 2012

Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


February 17, 2012

To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Procter & Gamble’s Crest and Oral-B have partnered with Dr. Jennifer Salzer, a dentist, orthodontist and mom, to help parents and children brush up on healthy oral care habits.

February 16, 2012

Oral blood samples drawn from periodontal inflammation can be used to measure HbA1C levels, a factor that indicates a patient's diabetes status, according to a New York University study.

February 10, 2012

Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

January 20, 2012

Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line.

December 14, 2011

Orabrush has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.

November 15, 2011

In support of National Diabetes Month, Colgate Total is donating $100,000 to help support Stop Diabetes, a movement launched by the American Diabetes Association to help educate and increase awareness of the link between oral health and diabetes.

October 18, 2011

In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

September 20, 2011

In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

September 13, 2011

Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

September 12, 2011

Portable oral care continues to experience strong growth and, if prior sales periods are any indication of what’s ahead, the segment will likely continue to flourish.

September 12, 2011

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

August 25, 2011

To help combat the negative effects of tooth decay among America’s underserved children, oral care company Plackers, which makes disposable dental flossers, has announced its continued partnership with Oral Health America, a national, charitable nonprofit dedicated to increasing access to oral health care.

August 11, 2011

A lot of prescription and OTC medications carry the side effect of dry mouth, and while it usually is a mere nuisance that quickly passes, its severe forms can increase the risk of mouth sores, infections and tooth decay, especially among elderly patients.

August 2, 2011

In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

July 20, 2011

A visit to the dentist may offer a chance to catch prediabetes or diabetes in patients unaware that they have it, according to a new study.

June 8, 2011

Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

June 8, 2011

Oasis Consumer Healthcare, a maker of oral health products, has announced the launch of Oasis Age Essential, which it is positioning as the first over-the-counter, clinical-strength formula designed to support the changing mouth conditions of adults ages 50 years and older.

May 23, 2011

Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.