January 27, 2012

Colgate-Palmolive announced on Thursday that fourth-quarter worldwide sales rose 5%, as launches of the new Colgate Optic White and Colgate Sensitive Pro-Relief toothpastes helped strengthen the brand’s toothpaste market share in the United States.

January 20, 2012

Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line.

January 3, 2012

Oral care manufacturer Dr. Fresh is expanding its mouthwash production facilities located on-site at its Buena Park, Calif., headquarters and is in the process of installing a toothpaste manufacturing facility.

December 14, 2011

Orabrush has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.

November 15, 2011

In support of National Diabetes Month, Colgate Total is donating $100,000 to help support Stop Diabetes, a movement launched by the American Diabetes Association to help educate and increase awareness of the link between oral health and diabetes.

November 15, 2011

Oral care manufacturer Water Pik, whose products are sold at select retailers, including mass merchandisers, drug stores and specialty retailers, has unveiled its new Waterpik Traveler.

October 28, 2011

Oral care brand Listerine has introduced its new Listerine Total Care Zero.

October 27, 2011

Colgate-Palmolive announced on Thursday that it experienced a boost in third-quarter sales and net income as its global market shares in toothpaste and manual toothbrushes both hit record highs year to date.

October 26, 2011

After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

October 26, 2011

This fall, Radius, a maker of specialty toothbrushes and complementary products, including toiletries’ travel cases and dental floss, is expanding its product portfolio with the new DOC multi-use suction toothbrush holder, which enables consumers to keep their toothbrush wherever they like, such as a shower wall, on the side of a bathroom mirror or upright next to the sink faucet.

October 19, 2011

Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, such as onion and garlic, while killing bad breath germs.

October 18, 2011

In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

September 28, 2011

Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.

September 20, 2011

In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

September 16, 2011

Pharmacy benefit manager Express Scripts will provide services for patients using a drug to manage a debilitating side effect of many anti-cancer treatments, ESI said.

September 13, 2011

Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

September 12, 2011

Innovation — and a bit of fun for the little ones — is the name of the game when it comes to manual and power toothbrushes as manufacturers look to grab consumers’ attention.


September 12, 2011

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

September 12, 2011

The oral care segment is a mature market — no doubt about it — but when it comes to tooth-whitening products, consumers have demonstrated that they will continue to snap up products that promise a brighter, whiter smile.

August 30, 2011

Oral care company Sunstar Americas has inked a licensing agreement with film and entertainment company Lucasfilm to launch a new line of manual and power toothbrushes featuring iconic characters and lightsabers from the “Star Wars” film saga and “Star Wars: The Clone Wars” television series.

August 25, 2011

To help combat the negative effects of tooth decay among America’s underserved children, oral care company Plackers, which makes disposable dental flossers, has announced its continued partnership with Oral Health America, a national, charitable nonprofit dedicated to increasing access to oral health care.

August 2, 2011

In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

August 2, 2011

Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

July 28, 2011

Colgate-Palmolive reported on Thursday a 9.5% increase in worldwide net sales as North America net sales slipped 3% during the second quarter.