October 26, 2011

This fall, Radius, a maker of specialty toothbrushes and complementary products, including toiletries’ travel cases and dental floss, is expanding its product portfolio with the new DOC multi-use suction toothbrush holder, which enables consumers to keep their toothbrush wherever they like, such as a shower wall, on the side of a bathroom mirror or upright next to the sink faucet.

October 19, 2011

Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, such as onion and garlic, while killing bad breath germs.

October 18, 2011

In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

September 28, 2011

Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.

September 20, 2011

In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

September 16, 2011

Pharmacy benefit manager Express Scripts will provide services for patients using a drug to manage a debilitating side effect of many anti-cancer treatments, ESI said.

September 13, 2011

Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

September 12, 2011

Innovation — and a bit of fun for the little ones — is the name of the game when it comes to manual and power toothbrushes as manufacturers look to grab consumers’ attention.


September 12, 2011

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

September 12, 2011

The oral care segment is a mature market — no doubt about it — but when it comes to tooth-whitening products, consumers have demonstrated that they will continue to snap up products that promise a brighter, whiter smile.

August 30, 2011

Oral care company Sunstar Americas has inked a licensing agreement with film and entertainment company Lucasfilm to launch a new line of manual and power toothbrushes featuring iconic characters and lightsabers from the “Star Wars” film saga and “Star Wars: The Clone Wars” television series.

August 25, 2011

To help combat the negative effects of tooth decay among America’s underserved children, oral care company Plackers, which makes disposable dental flossers, has announced its continued partnership with Oral Health America, a national, charitable nonprofit dedicated to increasing access to oral health care.

August 2, 2011

In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

August 2, 2011

Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

July 28, 2011

Colgate-Palmolive reported on Thursday a 9.5% increase in worldwide net sales as North America net sales slipped 3% during the second quarter.

July 14, 2011

Procter & Gamble is voluntarily recalling some of its Oral-B brand mouthwashes in Canada due to possible microbial contamination, Health Canada announced.

July 7, 2011

Named “Best Whitening Toothpaste” by Real Simple magazine and highlighted at NACDS Marketplace is Luster White 7 toothpaste by Luster Premium White. Developed by a research scientist, medical doctor and dentist, White 7 contains a proprietary blend of eubiotics — therapeutic-grade essential oils that are designed to help promote a healthy smile along with fresh breath.

June 23, 2011

Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.

June 20, 2011

Colgate-Palmolive has completed its acquisition of a personal care brand from Unilever for about $952 million.

June 20, 2011

Consumers’ desire for convenient, value-added solutions — not to mention their battle with more oral care issues as they age or take certain prescribed medications — likely has been the catalyst for the strong growth in 
portable oral care products.


June 8, 2011

Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

June 8, 2011

Oasis Consumer Healthcare, a maker of oral health products, has announced the launch of Oasis Age Essential, which it is positioning as the first over-the-counter, clinical-strength formula designed to support the changing mouth conditions of adults ages 50 years and older.

June 2, 2011

Tom's of Maine has announced the launch of its new natural Simply White fluoride toothpaste, which contains no bleaching agents or artificial flavors.

May 31, 2011

Procter & Gamble announced that it has filed a lawsuit against a private-label manufacturer and distributor of mouthwash for allegedly violating the former's intellectual property.