March 8, 2012

Portable oral care continues to be on the upswing, and it is likely that the segment will continue to experience growth as Americans age and take more medications and oral health conditions also rise.

March 8, 2012

Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


March 7, 2012

Listerine and Reach are helping to improve consumers' oral health habits by supporting the American Heart Association's heart healthy living initiative, "My Heart. My Life," and have tapped Olympic snowboarder Gretchen Bleiler to spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.

March 2, 2012

Television producer and fashion journalist Rodner Figueroa is sharing his secret to a white smile on the set of the new Colgate Optic White commercial in Miami.

February 10, 2012

Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

January 27, 2012

Colgate-Palmolive announced on Thursday that fourth-quarter worldwide sales rose 5%, as launches of the new Colgate Optic White and Colgate Sensitive Pro-Relief toothpastes helped strengthen the brand’s toothpaste market share in the United States.

January 20, 2012

Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line.

January 3, 2012

Oral care manufacturer Dr. Fresh is expanding its mouthwash production facilities located on-site at its Buena Park, Calif., headquarters and is in the process of installing a toothpaste manufacturing facility.

December 14, 2011

Orabrush has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.

November 15, 2011

In support of National Diabetes Month, Colgate Total is donating $100,000 to help support Stop Diabetes, a movement launched by the American Diabetes Association to help educate and increase awareness of the link between oral health and diabetes.

November 15, 2011

Oral care manufacturer Water Pik, whose products are sold at select retailers, including mass merchandisers, drug stores and specialty retailers, has unveiled its new Waterpik Traveler.

October 28, 2011

Oral care brand Listerine has introduced its new Listerine Total Care Zero.

October 27, 2011

Colgate-Palmolive announced on Thursday that it experienced a boost in third-quarter sales and net income as its global market shares in toothpaste and manual toothbrushes both hit record highs year to date.

October 26, 2011

After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

October 26, 2011

This fall, Radius, a maker of specialty toothbrushes and complementary products, including toiletries’ travel cases and dental floss, is expanding its product portfolio with the new DOC multi-use suction toothbrush holder, which enables consumers to keep their toothbrush wherever they like, such as a shower wall, on the side of a bathroom mirror or upright next to the sink faucet.

October 19, 2011

Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, such as onion and garlic, while killing bad breath germs.

October 18, 2011

In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

September 28, 2011

Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.

September 20, 2011

In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

September 16, 2011

Pharmacy benefit manager Express Scripts will provide services for patients using a drug to manage a debilitating side effect of many anti-cancer treatments, ESI said.

September 13, 2011

Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

September 12, 2011

Innovation — and a bit of fun for the little ones — is the name of the game when it comes to manual and power toothbrushes as manufacturers look to grab consumers’ attention.


September 12, 2011

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

September 12, 2011

The oral care segment is a mature market — no doubt about it — but when it comes to tooth-whitening products, consumers have demonstrated that they will continue to snap up products that promise a brighter, whiter smile.