January 18, 2013

DenTek has created the new Scrub Betweens dental pick to help remove plaque and food particles that get between teeth.

January 10, 2013

Crest Oral-B launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide, the manufacturer announced.

January 2, 2013

Consumers who purchased Chattem’s ACT Total Care Anticavity Fluoride Mouthwash between Jan. 1, 2009, and June 30, 2010, may be entitled to a cash refund from a class action settlement, according to a statement issued by the manufacturer.

December 18, 2012

Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC.

December 13, 2012

Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

December 12, 2012

Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

December 6, 2012

Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes.

November 15, 2012

Pedigree’s new Dentastix line of oral care products for pets fights “dog breath.” These new Fresh Treats for dogs work to help banish bad breath and help with overall oral care, including tartar control.


November 13, 2012

Colgate-Palmolive has hired pop music group One Direction to help promote three of its oral care products, the company said Tuesday.

November 9, 2012

Panasonic has introduced a toothbrush to its line of compact personal care products for women, the company said Friday.

November 5, 2012

Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has appointed Bill Graham as president and general manager of Beiersdorf North America.

October 25, 2012

Colgate-Palmolive reported on Thursday a dip in third-quarter sales and unveiled a four-year restructuring program that involves a 6% reduction in its global employee workforce.

October 17, 2012

Though the American Dental Hygienists' Association recommends daily flossing, Americans don't floss as often as they should, according to a new survey by an oral care products manufacturer.

October 10, 2012

Procter & Gamble's Oral-B is teaming up with dental expert Jonathan Levine to encourage people to "power up" their oral health routine, while addressing the urgent need for oral health care in select areas of the United States.

October 3, 2012

Consumer products company Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes.

October 3, 2012

Oral care company Plackers is making flossing on the go more convenient than ever with the introduction of the new Micro Mint Travel Case, a plastic flosser case that easily slips into purses, gym bags, carry-ons and more.

October 3, 2012

Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

September 18, 2012

The mouthwash segment experienced a slight uptick, as formulas that offer multiple benefits catch consumers’ attention — a trend that is likely to continue as consumers increasingly seek value.

September 18, 2012

Physicians Formula is being acquired by private equity firm Swander Pace Capital for $4.25 per share in cash, or approximately $65 million.

September 18, 2012

The teeth-whitening strips segment has lost some of its luster, according to data from SymphonyIRI Group, likely due in part to the economy, but that doesn’t necessarily mean that products that promise to whiten teeth are losing popularity.

September 18, 2012

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


September 6, 2012

Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

August 23, 2012

Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

August 22, 2012

Water Pik, a maker of personal care products that are sold in such channels as drug stores, mass merchandisers and specialty retailers, has announced the introduction of the new Waterpik Complete Care, which provides consumers with all of their brushing and flossing needs in one product.