February 27, 2013

Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

February 26, 2013

Sunstar Americas and Crayola have partnered on a new children's toothpaste to make brush time "fun time" again.

February 25, 2013

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

February 20, 2013

Vitacare has introduced a new product line designed for people with sensitive teeth, the company said.

February 15, 2013

Church & Dwight, the maker of Arm & Hammer, has announced that pop sensation One Direction is joining the Arm & Hammer Tooth Tunes branded products family.

February 6, 2013

OraHealth has introduced a new treatment for dry mouth, the company said.

February 6, 2013

Oral-B announced the newest addition to its line of Professional Series power toothbrushes: the Deep Sweep Triaction toothbrush.

January 31, 2013

Colgate-Palmolive announced on Thursday an increase in worldwide net sales and net income for the fourth quarter as strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes helped fuel toothpaste market share in the United States.

January 18, 2013

DenTek has created the new Scrub Betweens dental pick to help remove plaque and food particles that get between teeth.

January 10, 2013

Crest Oral-B launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide, the manufacturer announced.

January 2, 2013

Consumers who purchased Chattem’s ACT Total Care Anticavity Fluoride Mouthwash between Jan. 1, 2009, and June 30, 2010, may be entitled to a cash refund from a class action settlement, according to a statement issued by the manufacturer.

December 18, 2012

Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC.

December 13, 2012

Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

December 12, 2012

Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

December 6, 2012

Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes.

November 15, 2012

Pedigree’s new Dentastix line of oral care products for pets fights “dog breath.” These new Fresh Treats for dogs work to help banish bad breath and help with overall oral care, including tartar control.


November 13, 2012

Colgate-Palmolive has hired pop music group One Direction to help promote three of its oral care products, the company said Tuesday.

November 9, 2012

Panasonic has introduced a toothbrush to its line of compact personal care products for women, the company said Friday.

November 5, 2012

Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has appointed Bill Graham as president and general manager of Beiersdorf North America.

October 25, 2012

Colgate-Palmolive reported on Thursday a dip in third-quarter sales and unveiled a four-year restructuring program that involves a 6% reduction in its global employee workforce.

October 17, 2012

Though the American Dental Hygienists' Association recommends daily flossing, Americans don't floss as often as they should, according to a new survey by an oral care products manufacturer.

October 10, 2012

Procter & Gamble's Oral-B is teaming up with dental expert Jonathan Levine to encourage people to "power up" their oral health routine, while addressing the urgent need for oral health care in select areas of the United States.

October 3, 2012

Consumer products company Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes.

October 3, 2012

Oral care company Plackers is making flossing on the go more convenient than ever with the introduction of the new Micro Mint Travel Case, a plastic flosser case that easily slips into purses, gym bags, carry-ons and more.