February 21, 2014

Following buzz that Procter & Gamble revealed last week during a conference in Barcelona a smartphone-enabled toothbrush, the manufacturer has officially unveiled details of the new interactive electronic toothbrush.

February 20, 2014

Procter & Gamble has reportedly developed the first smartphone-connected toothbrush to give consumers personalized advice for better oral health, according to a Reuters report.

February 5, 2014

Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting OHA's Smiles Across America program.

February 4, 2014

Procter & Gamble has announced that Oral-B, Blend-a-Med and Crest are setting up dental clinics in each of the three Olympic Winter Games villages to provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of the Sochi 2014 Olympic Winter Games.

February 3, 2014

Procter & Gamble’s Crest 3D White has introduced the new Crest 3D White Brilliance collection, which includes Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.

January 23, 2014

High-fluoride toothpaste may help prevent white spots from braces, according to a Reuters report citing a new study from Sweden.

January 20, 2014

Emmi-Tech, the distributor of the Emmi-dent Ultrasound toothbrush, has unveiled a new gluten-free, fluoride-free and paraben-free toothpaste called Nature.

November 15, 2013

Looking to help keep babies’ teeth and gums healthy, dental care industry professional and mother of three, Kasey Pitillo, has created Happy Teeth, a line of gentle and natural dental products.

October 31, 2013

Brush Buddies has introduced the new Soniclean Pro available in 5000, 3000 and 2000 models.

October 24, 2013

Colgate-Palmolive announced on Thursday that during the third-quarter new product launches in the United States contributed to volume growth across categories, and market share gains were seen in such categories as manual toothbrushes, powered toothbrushes, mouthwash and body washes.

October 17, 2013

Procter & Gamble’s Oral-B has unveiled what it says is its most innovative power brush to date — the Oral-B Black 7000.

September 30, 2013

Crest + Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the third year of its Pros in the Profession awards program, Procter and Gamble has announced.

September 20, 2013

Procter and Gamble's Oral-B introduced the Oral-B app, a breakthrough digital tool for brushing routines that gives users a new kind of personal power over their oral care.

September 18, 2013

Philips Sonicare is looking to elevate the power toothbrush category with the introduction of its latest innovation, FlexCare Platinum.

September 10, 2013

It also is important to note the success of Colgate's Optic White toothpaste.

September 10, 2013

Consumers are spending when it comes to pet care and grooming.

September 10, 2013

The oral care market is likely to continue to experience an upswing in sales going forward, but there are opportunities for even greater growth.

August 20, 2013

Coldstream Naturals has unveiled four new USDA-certified organic and GMO-free oral care products, making it the only marketer of certified organic oral care products in the United States, the company stated.

August 8, 2013

The oral care market is expected to grow modestly in the coming years.

July 31, 2013

The Natural Dentist, a line of therapeutic oral care products, and Dr. Susan Calderbank, a leading dentist in oral health for patients undergoing chemotherapy and head and neck radiation, announced a partnership to raise awareness about the oral complications of cancer treatments in a joint effort to help patients manage these often debilitating side effects.

July 26, 2013

Oral care brand Brush Buddies is expanding its line of licensed toothbrushes with the launch of the new Brush Buddies Smurfs Poppin' toothbrushes, Brush Buddies Smurfs Talking Toothbrushes and Brush Buddies Smurfs manual toothbrushes.

July 25, 2013

Colgate-Palmolive announced a boost in second-quarter net sales as its global market share in toothpaste and manual toothbrushes hit record highs year to date.

July 19, 2013

Health and beauty aid manufacturer CCA Industries, whose brands include Plus+White toothpastes and teeth whiteners and Nutra Nail nail care treatments, swung to a loss during the second quarter but expressed optimism for the fourth quarter.

June 28, 2013

This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “Wow” of the Deep Sweep power brush.

Anecdotal evidence indicates that once people try a power brush, they are hard-pressed to go back to their manual version. This insight sparked the idea for this summer’s town takeovers, in which Oral-B is challenging people throughout the country to rethink the way they brush.