September 9, 2014

Procter & Gamble’s Crest has officially unveiled “one of its most breakthrough product launches in a decade.” Enter the new Crest Sensi-Stop strips.

August 25, 2014

Smart device and app maker Vigilant is launching its new Bluetooth-enabled Rainbow toothbrush that’s meant to teach children to brush properly. 

August 20, 2014

Arm & Hammer’s Advance White toothpaste experienced double-digit gains during the 52 weeks ended June 15, according to IRI, and now the brand is looking to further grow sales with its Truly Radiant collection.

August 20, 2014

Earlier this year, Procter & Gamble expanded its 3D White offerings with the new Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.

August 20, 2014

It is no secret that oral care is a highly saturated market that benefits from consumers’ regular usage of oral care products as part of their daily grooming routine, but those products that promise to whiten smiles continue to stand out from the pack.

August 11, 2014

Colgate has expanded its mouthwash portfolio of products with the addition of the new Colgate Total Lasting White Mouthwash.

August 5, 2014

Sergeant's Pet Care Products, a manufacturer of pet supplies, announced the new Sentry Petrodex Advanced Dental Care Calming Kit for dogs.

July 9, 2014

Researchers at Stony Brook University School of Dental Medicine and Ortek Therapeutics have developed a chocolate-flavored soft chew that is beneficial for teeth.

June 24, 2014

After making headlines with its debut at Mobile World Congress in February, the Oral-B interactive SmartSeries electric toothbrush with Bluetooth 4.0 connectivity is now on sale, Procter & Gamble has announced.

June 17, 2014

Partnering with Crest + Oral-B Pro-Health, Dr. Travis Stork, Emmy-nominated TV host and emergency medicine physician, will appear at various events throughout the United States to speak with consumers about the importance of oral health.

June 3, 2014

Tom's of Maine, a natural oral care brand, last week announced the introduction of Toddler Training Toothpaste. The toothpaste contains ingredients that come solely from plants and minerals, according to the company. It's also safe if swallowed and contains no fluoride.

May 28, 2014

Organix-South has created a new line of oral care products called XyliVita, with several offerings being rolled out over the next four months.

May 21, 2014

Minnesota Gov. Mark Dayton last week signed a bill that will prohibit the use of the antibacterial ingredient triclosan in consumer hygiene products beginning Jan. 1, 2017, according to an Associated Press report published Monday.

May 12, 2014

Colgate Total has teamed up with celebrity chef Lorena Garcia to engage foodies across the country and guide them on the path to a healthy mouth and palate.

May 12, 2014

Oral care company DenTek has announced the launch of its "Go Floss Yourself" campaign and contest, inspired by the idea to encourage people across the country to be bold enough to tell a co-worker, friend or loved one that they need to go floss.

May 5, 2014

Dr. Fresh has launched a new generation of Reach toothbrushes.

April 25, 2014

Colgate-Palmolive today reported that North America net sales increased 2.5% during the first quarter.

March 21, 2014

Church & Dwight, the maker of Arm & Hammer oral care products, has introduced its new Arm & Hammer Truly Radiant toothpaste and Spinbrush Truly Radiant battery-powered toothbrushes.

March 21, 2014

To help children achieve healthy smiles and avoid missing school days, Colgate has teamed up with Champions for Kids and Walmart for the Simple Giving campaign. As part of this partnership, Colgate has committed to donating $100,000 worth of oral care products to school districts across the Midwest during the 2014 school year.

March 11, 2014

Philips Sonicare has introduced its new Philips Sonicare for Kids, a rechargeable power toothbrush for kids.

March 3, 2014

Procter & Gamble’s Oral-B has announced the launch of an oral care app for children — the Disney Magic Timer App by Oral-B.

February 24, 2014

Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.

February 21, 2014

Following buzz that Procter & Gamble revealed last week during a conference in Barcelona a smartphone-enabled toothbrush, the manufacturer has officially unveiled details of the new interactive electronic toothbrush.

February 20, 2014

Procter & Gamble has reportedly developed the first smartphone-connected toothbrush to give consumers personalized advice for better oral health, according to a Reuters report.