April 8, 2015

Brush Buddies is looking to revolutionize the toothbrush aisle with a new manual toothbrush that alerts brushers that it's time to replace old, worn out toothbrushes.

April 1, 2015

Nuvora on Monday launched a long-acting dry mouth solution. 

March 25, 2015

Hitting the United States is the new White Glo line, which is comprised of three toothpastes to address different lifestyle factors that can cause staining and discoloration.

March 11, 2015

To celebrate the launch of Colgate Optic White Express White toothpaste, the brand has announced a first-of-its-kind collaboration with two of YouTube’s brightest stars.

March 10, 2015

Oral care company DenTek is expanding its portfolio via an acquisition and has partnered with a video marketing and technology to further build the brand.

March 4, 2015

Looking to help the 54% of consumers who are concerned about enamel, Colgate recently launched the new Colgate Enamel Health toothpaste and, judging by the results, the oral care brand has hit a nerve.

March 4, 2015

Tooth decay is one of the most common chronic conditions among children in the United States, according to the Centers for Disease Control and Prevention, with about 20% of children ages 5 years to 11 years old having at least one untreated decayed tooth. The good news is that tooth decay is preventable.

February 12, 2015

Procter & Gamble’s Crest has unveiled its latest advancement in oral care with Crest Pro-Health [HD], a new two-step system formulated for deep cleaning and advanced whitening that promises to go beyond your ordinary toothpaste.

February 4, 2015

Colgate is teaming up with Family Dollar to inspire African-American families during February's Black History Month to honor their past and treasure their future with a healthy smile.

November 26, 2014

Dr. Fresh, a designer and manufacturer of oral care products, has unveiled the Reach Total Care collection, a trio of toothbrushes that clean teeth and offer specialized capabilities including whitening, plaque removal and flossing.
 

October 24, 2014

Colgate reported on Friday worldwide net sales of $4.38 billion in the third quarter, a decrease of 0.5% versus third quarter 2013, as organic sales grew 3.5%.

October 23, 2014

GoGargle! on Wednesday announced the introduction of a new gargle solution to help soothe sore throats.

October 15, 2014

Oral care company Sunstar Americas has added three new lines of children’s toothbrushes featuring characters from Saban’s Power Rangers, Lalaloopsy and DreamWorks Animation’s “How to Train Your Dragon 2.”

September 18, 2014

Oral care company DenTek is giving college students nationwide the opportunity to walk down memory lane when they receive a visit from the tooth fairy this fall. In support of its third annual Tooth Fairy Tour, DenTek is sending out a team of Tooth Fairies to continue to promote good oral hygiene amongst college students.

September 15, 2014

Colgate has introduced its first line of kids' mouthwashes, expanding on its portfolio of toothpastes and toothbrushes designed for kids.

September 15, 2014

Philips Sonicare is putting its power toothbrush into the hands of children — literally — with its Philips Sonicare for Kids, designed for little ones ages 4 years and older.

September 15, 2014

When it comes to healthy oral care habits among children it can be, well, challenging. Just ask any parent.

September 15, 2014

Oral care is a mature market, but luckily for toothpaste it is a regular part of consumer’s daily personal hygiene routine. That’s not to say, however, that consumers don’t desire a little something extra in that tube.

September 9, 2014

Colgate has partnered with actress, author and education advocate Danica McKellar for the “Smile for Picture Day” annual back-to-school campaign to better equip families with the resources they need to help their kids achieve a healthy smile.

September 9, 2014

Procter & Gamble’s Crest has officially unveiled “one of its most breakthrough product launches in a decade.” Enter the new Crest Sensi-Stop strips.

August 25, 2014

Smart device and app maker Vigilant is launching its new Bluetooth-enabled Rainbow toothbrush that’s meant to teach children to brush properly. 

August 20, 2014

Arm & Hammer’s Advance White toothpaste experienced double-digit gains during the 52 weeks ended June 15, according to IRI, and now the brand is looking to further grow sales with its Truly Radiant collection.

August 20, 2014

Earlier this year, Procter & Gamble expanded its 3D White offerings with the new Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.

August 20, 2014

It is no secret that oral care is a highly saturated market that benefits from consumers’ regular usage of oral care products as part of their daily grooming routine, but those products that promise to whiten smiles continue to stand out from the pack.