September 24, 2015

Despite the industry saying that at-home tooth whitening is perfectly safe, consumers still tend to be wary.

September 16, 2015

The use of tools and accessories outside of the standard toothbrush can be very helpful to consumers to maintain oral health.

September 16, 2015

Tooth sensitivity is a major concern among consumers.

September 16, 2015

Everyone brushes their teeth. If retailers want a recession-proof product to sell, the toothbrush would seem to be it.

September 9, 2015

The award was given at the HDA’s annual conference in San Antonio, Texas for its contributions to educating and supporting Latinos through community efforts and advocacy.

August 20, 2015

Being consistent is good, but you need to be consistently great to keep up with today’s New General Market, according to Dave Fox, president and CEO of DenTek Oral Care.

August 20, 2015

When 26-year-old Tracy Dalton forgot her toothpaste when visiting a friend’s house, she fell in love with her friend’s brand, hello. “I had never seen the brand before, but it just looked so friendly and called out to me,” she said.

August 18, 2015

The American Dental Association last week awarded a Seal of Acceptance to the new blue raspberry, green apple and bubblegum toothpastes for kids, from Hello Products’s Naturally Friendly oral care line.

August 13, 2015

The Hispanic Dental Association earlier this week announced that it will partner with Crest and Oral-B to improve dental health among the growing number of U.S. Hispanics.

August 6, 2015

In honor of National Fresh Breath Day on Thursday, DenTek’s Orabrush mascot Morgan the Tongue offered fresh-breath advice on social media, while his friends — the dancing tongues — performed and dispensed samples in New York City.

June 24, 2015

According to a new national survey, more than a quarter (27%) of U.S. adults admit they lie to their dentist about how often they floss their teeth.

June 15, 2015

Earlier this year, Procter & Gamble’s Crest unveiled its latest advancement in oral care with Crest Pro-Health [HD], a new two-step system formulated for deep cleaning and advanced whitening that promises to go beyond ordinary toothpaste.

June 15, 2015

Looking to engage consumers — especially millennials — major beauty brands are increasingly turning to social media, and oral care is no exception.

June 10, 2015

French company Kolibree, makers of a connected electric toothbrush, has secured a round of financing to further its momentum in North America.

May 6, 2015

Triumph Pharmaceuticals will introduce a single-bottle, dual-pour system for its SmartMouth bad-breath solution. 

April 8, 2015

Brush Buddies is looking to revolutionize the toothbrush aisle with a new manual toothbrush that alerts brushers that it's time to replace old, worn out toothbrushes.

March 25, 2015

Hitting the United States is the new White Glo line, which is comprised of three toothpastes to address different lifestyle factors that can cause staining and discoloration.

March 11, 2015

To celebrate the launch of Colgate Optic White Express White toothpaste, the brand has announced a first-of-its-kind collaboration with two of YouTube’s brightest stars.

March 10, 2015

Oral care company DenTek is expanding its portfolio via an acquisition and has partnered with a video marketing and technology to further build the brand.

March 4, 2015

Looking to help the 54% of consumers who are concerned about enamel, Colgate recently launched the new Colgate Enamel Health toothpaste and, judging by the results, the oral care brand has hit a nerve.

March 4, 2015

Tooth decay is one of the most common chronic conditions among children in the United States, according to the Centers for Disease Control and Prevention, with about 20% of children ages 5 years to 11 years old having at least one untreated decayed tooth. The good news is that tooth decay is preventable.

February 12, 2015

Procter & Gamble’s Crest has unveiled its latest advancement in oral care with Crest Pro-Health [HD], a new two-step system formulated for deep cleaning and advanced whitening that promises to go beyond your ordinary toothpaste.

February 10, 2015

As part of its ongoing exploration of how pharmacists can engage in interdisciplinary efforts to promote oral health, the American Pharmacists Association Foundation has teamed up with America’s ToothFairy: National Children’s Oral Health Foundation.

February 10, 2015

Oral care brand Hello products has revamped its packaging and bolstered its lineup with new toothpaste flavors and a brand new line of mint-free pastes for children.