June 21, 2017

The ADA said that the product is safe and effective in whitening natural teeth when used according to the manufacturer instructions.

May 31, 2017

As part of the launch, Colgate is continuing its marketing efforts to reach Hispanic consumers with the continuation of its Simplemente Saludable program with celebrity ambassadors. 

May 18, 2017

Hamacher Resource Group’s New Item Review team, in its ongoing evaluation of new products, evaluated a whopping 2,685 health, beauty and wellness items in 2016. The top 40 are listed in this special report.

May 3, 2017

The line of four toothpastes, named for Sheffield Pharmaceuticals’ founder Dr. Washington Wentworth Sheffield, is made from natural recipes he invented in 1850. 

April 12, 2017

Titled “An Inconvenient Tooth,” the digital campaign centers on an animated spot featuring a character named Toothy asking if consumers have thought about what’s in their toothpaste and highlighting hello products' approach. 

April 4, 2017

ProNamel Strong and Bright uses controlled abrasivity sillicas to reduce wear on enamel during tooth brushing, GSK Consumer Healthcare said. 

April 3, 2017

The anti-cavity fluoride toothpaste is designed to strengthen and protect developing teeth while fighting cavities, the company said. 

March 14, 2017
The campaign’s second year comes as the company launches Colgate Total Advanced Health mouthwash, which the company said combines germ-killing ingredients with breath-freshening power.
March 13, 2017

The parodontax brand comes to the United States from Germany, where it was launched in 1937. 

February 23, 2017

Investment firm states a split of Unilever’s business and/or cost cutting may also be on the table. 

February 2, 2017

DSN examines what's trending now overall in oral care, as well as in-depth sales activity in the toothbrush and dental floss categories, highlighting new products hitting the beauty aisles.

February 2, 2017

America’s selfie-, Instagram- and overall social media-obsessed habits are propelling growth of oral care products promising instant fixes.

January 31, 2017

In honor of Children’s Dental Health Month, Bartell’s contribution will be matched by Healthy Smiles, Healthy Children: The Foundation of the American Academy of Pediatric Dentistry, while Crest/Oral B will provide free toothbrushes. 

January 20, 2017

Pantene and Head & Shoulders also provided plenty of register rings for the company in fiscal second quarter.

January 17, 2017

Calls Dentovations' Luster Premium White “the most advanced enamel-safe teeth whitening system in retail.”

January 17, 2017

Orbit White and Doublemint Perfectly Sweet joined by “Chew To A Better You” campaign.

December 21, 2016

NBC's Today show spoke with some of Hollywood's top celebrity beauty experts to get the scoop on the best drug store products to help battle the winter elements.

December 20, 2016

Actress, film producer and philanthropist Priyanka Chopra is joining a roster of women around the globe as Pantene’s newest Global Brand Ambassador. 

December 19, 2016

Coty is forming a new global partnership with creative agency Anomaly to sharpen Sally Hansen’s positioning and help drive growth for one of the largest nail brands in the world.

December 16, 2016

TJA Health, the manufacturer of Plaque HD Plaque-Identifying Anticavity Toothpaste, is expanding its oral health portfolio.

December 14, 2016

French beauty retailer L'Occitane is looking to redefine the beauty shopping experience with the opening of a new Flagship store in the Flatiron District of Manhattan. 

December 14, 2016

Ulta Beauty is opening its first brick-and-mortar location on the Upper East Side in New York City.

December 12, 2016

The CEO of Ulta, Mary Dillon, talked to "CBS This Morning" to discuss what sets the company apart from others, and announce a new store in New York City.

December 12, 2016

Perfect Corp.'s YouCam makeup app is partnering with makeup artist Robin Black to launch an exclusive holiday beauty series.