September 9, 2014

Colgate has partnered with actress, author and education advocate Danica McKellar for the “Smile for Picture Day” annual back-to-school campaign to better equip families with the resources they need to help their kids achieve a healthy smile.

September 9, 2014

Procter & Gamble’s Crest has officially unveiled “one of its most breakthrough product launches in a decade.” Enter the new Crest Sensi-Stop strips.

September 4, 2014

Debuting ahead of the 2015 release of the newest Star Wars film “Star Wars Episode VII,” is the new Firefly Star Wars Ready Go Brush for Dr. Fresh.

August 20, 2014

Arm & Hammer’s Advance White toothpaste experienced double-digit gains during the 52 weeks ended June 15, according to IRI, and now the brand is looking to further grow sales with its Truly Radiant collection.

August 20, 2014

Earlier this year, Procter & Gamble expanded its 3D White offerings with the new Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.

August 20, 2014

It is no secret that oral care is a highly saturated market that benefits from consumers’ regular usage of oral care products as part of their daily grooming routine, but those products that promise to whiten smiles continue to stand out from the pack.

August 11, 2014

The recent release of Colgate Total’s application submitted to the Food and Drug Administration, which included 35 pages summarizing toxicology studies on triclosan, is raising some eyebrows as some are wondering if the FDA did its due diligence in approving Total 17 years ago, according to a report from Bloomberg Businessweek.

August 11, 2014

Colgate has expanded its mouthwash portfolio of products with the addition of the new Colgate Total Lasting White Mouthwash.

July 9, 2014

Majestic Drug has unveiled a new-look brand blocking strategy to help unify its many oral care products under a new “Dentist On Call” banner. The company will debut the new packaging at the ECRM Personal Care, Oral and Baby conference, in Tampa, at the Grand Hyatt, July 13 to 16.

July 9, 2014

Researchers at Stony Brook University School of Dental Medicine and Ortek Therapeutics have developed a chocolate-flavored soft chew that is beneficial for teeth.

June 24, 2014

After making headlines with its debut at Mobile World Congress in February, the Oral-B interactive SmartSeries electric toothbrush with Bluetooth 4.0 connectivity is now on sale, Procter & Gamble has announced.

June 17, 2014

Partnering with Crest + Oral-B Pro-Health, Dr. Travis Stork, Emmy-nominated TV host and emergency medicine physician, will appear at various events throughout the United States to speak with consumers about the importance of oral health.

June 16, 2014

Crest + Oral-B for Dental Professionals is celebrating its four registered dental hygienists Pros in the Profession award winners by sharing an exclusive grand prize trip to the Oral-B Innovation Center at Kronberg, Germany.

June 12, 2014

Colgate-Palmolive announced on Thursday that Michael Polk, president and CEO of Newell Rubbermaid, has been elected to Colgate’s board, effective June 11.

June 4, 2014

This Father’s Day, Procter & Gamble’s Oral-B is honoring dads with the help of Eli Manning, New York Giants quarterback and a father of two young daughters, and March of Dimes.

June 3, 2014

Tom's of Maine, a natural oral care brand, last week announced the introduction of Toddler Training Toothpaste. The toothpaste contains ingredients that come solely from plants and minerals, according to the company. It's also safe if swallowed and contains no fluoride.

May 28, 2014

Organix-South has created a new line of oral care products called XyliVita, with several offerings being rolled out over the next four months.

May 12, 2014

Colgate Total has teamed up with celebrity chef Lorena Garcia to engage foodies across the country and guide them on the path to a healthy mouth and palate.

May 12, 2014

Oral care company DenTek has announced the launch of its "Go Floss Yourself" campaign and contest, inspired by the idea to encourage people across the country to be bold enough to tell a co-worker, friend or loved one that they need to go floss.

May 5, 2014

Dr. Fresh has launched a new generation of Reach toothbrushes.

March 21, 2014

Church & Dwight, the maker of Arm & Hammer oral care products, has introduced its new Arm & Hammer Truly Radiant toothpaste and Spinbrush Truly Radiant battery-powered toothbrushes.

March 21, 2014

To help children achieve healthy smiles and avoid missing school days, Colgate has teamed up with Champions for Kids and Walmart for the Simple Giving campaign. As part of this partnership, Colgate has committed to donating $100,000 worth of oral care products to school districts across the Midwest during the 2014 school year.

March 19, 2014

The American Dental Education Association has announced the first class of the ADEA/TheraBreath Student Research Fellowships, recognizing five dental and hygiene students for their proposed clinical research project in the areas of xerostomia or halitosis.

March 14, 2014

The Natural Dentist, a line of natural oral care products that contain a therapeutic amount of purified aloe vera, has launched a Spanish language web site.