Colgate has partnered with actress, author and education advocate Danica McKellar for the “Smile for Picture Day” annual back-to-school campaign to better equip families with the resources they need to help their kids achieve a healthy smile.
Arm & Hammer’s Advance White toothpaste experienced double-digit gains during the 52 weeks ended June 15, according to IRI, and now the brand is looking to further grow sales with its Truly Radiant collection.
It is no secret that oral care is a highly saturated market that benefits from consumers’ regular usage of oral care products as part of their daily grooming routine, but those products that promise to whiten smiles continue to stand out from the pack.
The recent release of Colgate Total’s application submitted to the Food and Drug Administration, which included 35 pages summarizing toxicology studies on triclosan, is raising some eyebrows as some are wondering if the FDA did its due diligence in approving Total 17 years ago, according to a report from Bloomberg Businessweek.
Majestic Drug has unveiled a new-look brand blocking strategy to help unify its many oral care products under a new “Dentist On Call” banner. The company will debut the new packaging at the ECRM Personal Care, Oral and Baby conference, in Tampa, at the Grand Hyatt, July 13 to 16.
After making headlines with its debut at Mobile World Congress in February, the Oral-B interactive SmartSeries electric toothbrush with Bluetooth 4.0 connectivity is now on sale, Procter & Gamble has announced.
Partnering with Crest + Oral-B Pro-Health, Dr. Travis Stork, Emmy-nominated TV host and emergency medicine physician, will appear at various events throughout the United States to speak with consumers about the importance of oral health.
Crest + Oral-B for Dental Professionals is celebrating its four registered dental hygienists Pros in the Profession award winners by sharing an exclusive grand prize trip to the Oral-B Innovation Center at Kronberg, Germany.
Tom's of Maine, a natural oral care brand, last week announced the introduction of Toddler Training Toothpaste. The toothpaste contains ingredients that come solely from plants and minerals, according to the company. It's also safe if swallowed and contains no fluoride.
Oral care company DenTek has announced the launch of its "Go Floss Yourself" campaign and contest, inspired by the idea to encourage people across the country to be bold enough to tell a co-worker, friend or loved one that they need to go floss.
To help children achieve healthy smiles and avoid missing school days, Colgate has teamed up with Champions for Kids and Walmart for the Simple Giving campaign. As part of this partnership, Colgate has committed to donating $100,000 worth of oral care products to school districts across the Midwest during the 2014 school year.
The American Dental Education Association has announced the first class of the ADEA/TheraBreath Student Research Fellowships, recognizing five dental and hygiene students for their proposed clinical research project in the areas of xerostomia or halitosis.