July 19, 2012

Foursquare, the mobile application that helps users and their friends "make the most of where [they] are," has expanded to offer updates from the businesses where users are loyal customers.

June 25, 2012

Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

May 21, 2012

Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

May 16, 2012

Social media opens many new opportunities for healthcare organizations to engage consumers and is changing the nature of healthcare interaction, according to a new report by Pricewaterhouse­Coopers’ Health Research Institute.


May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


May 14, 2012

A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

April 25, 2012

Schick Intuition is seeking to make women's lives easier through a new program launched via the brand's Facebook page.

April 23, 2012

Suave Professionals has launched a new contest on its Spanish-language Facebook page with help from the brand's Keratin Infusion line.

April 18, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

March 20, 2012

Walgreens on Tuesday partnered with the online platform Sharecare on the launch of a new "Answers" application, which provides access to a comprehensive and searchable drug, supplement and wellness database on Facebook.

March 16, 2012

As part of its official sponsorship of the Rock 'n' Roll Marathon Series, Mars Chocolate is encouraging Facebook users to make a personal pledge to their health once a week and share with other like-minded athletes what inspires them to lead an active and healthy lifestyle.

March 1, 2012

Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

February 8, 2012

One drug store chain is aiming love's arrow at its Facebook users via a Valentine's Day campaign.

January 25, 2012

In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

January 13, 2012

Walgreens on Thursday took its failed negotiations with Express Scripts to Twitter, paying the social media site to promote the hashtag #ILoveWalgreens and setting off a barrage of tweets by tweeting "It's time to take a stand against @ExpressScripts. Tell them people want a choice by tweeting hashtag #ILoveWalgreens." According to Twitter, Walgreens tweeted 126 times on Thursday.

December 13, 2011

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

December 6, 2011

Kodak is promoting its Facebook application and Kodak picture kiosks by offering consumers the opportunity to share life's special moments by turning their Facebook photos into high-quality printed keepsakes, the company said.

December 6, 2011

Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

December 5, 2011

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


November 28, 2011

Shoppers Drug Mart is looking to help customers that are in search of the perfect gift this holiday season through a new Facebook application.

October 24, 2011

Sunbelt Granola has launched a Facebook campaign to support the National Breast Cancer Foundation.

October 14, 2011

Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

September 22, 2011

Walgreens is celebrating Halloween with a new Facebook contest.