Mass retailers still reign supreme when it comes to stocking up on beauty products. That’s according to the findings of an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.
While online sales of allergy products may still be relatively low, thousands of consumers are making these purchases online — and many millions more are using the Web to learn about products and decide which brands to purchase.
Attention retailers. It’s the mistreated customer who walks out the door in a silent huff who places the most revenue at risk, according to a collaborative study conducted by LoyaltyOne and Verde Group with professor of marketing and psychology, Deborah Small, at the Wharton School of the University of Pennsylvania.
Retailers anticipate accelerated growth for 2015. According to a study from eBay Enterprise, an eBay Inc. company, 72% of more than 1,000 online retailers surveyed anticipate online revenue to increase by 17% in 2015.
Beauty. It’s a $48 billion mega category that is battling only moderate growth — especially within the mass channel — because of a shift in consumer attitudes, increased competition and a lack of effective advertising. The question then becomes, “How can suppliers overcome such challenges and break through the clutter?”
Today, convenience isn’t just about having a smaller box to shop in, or an easily navigated merchandising scheme where consumers can quickly identify what they’re looking for, grab it and go. Today, convenience is about clicks — as in: What are the fewest clicks to the buying decision? And how can the retailer best facilitate a shopping experience in their stores on the shopper’s smartphone?
Purchases in brick-and-mortar stores still accounted for more than 94% of all retail sales in the United States last year, totaling $4.4 trillion. But according to the new “Reality of Retail” report from retail marketing firm InReality, consumers are shifting their in-store shopping habits.