September 18, 2012

It turns out that the Baby Boomer generation was just the opening act. The Millennials are here, and the world changed overnight, at least for marketers. Brand loyalty is out the window, transparency rules and convenience is king. Millennials are savvy about marketing, and they want what they want when they want it. 


September 18, 2012

As of Sept. 15, California became the eighth state in which Amazon.com will levy sales taxes on purchases made by residents in that state. Pennsylvania joined that group two weeks prior. Add to that the five states that don’t have any sales taxes, and that’s 13 states where national brick-and-click retailers are competing on a level playing field with the pure-play online retail juggernaut. 


September 18, 2012

While traditional circulars still have their place within retail — especially when it comes to reaching older shoppers — there’s no doubt that the tides are changing as loyalty cards take a greater share of the 
promotional spotlight. 


September 12, 2012

As holiday sales and foot traffic historically account for about 20% of annual retail activity, a new report by ShopperTrak revealed that consumers will shop more and visit more stores during the peak holiday shopping months of November and December.

September 7, 2012

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

September 4, 2012

A survey released by coupon site RetailMeNot found that coupon use for back-to-school shopping surged this year, particularly for retailers selling books, school supplies and apparel.

August 30, 2012

Online giant Amazon.com will begin collecting a 6% state sales tax on purchases being shipped to Pennsylvania beginning Sept. 1, according to published reports.

August 30, 2012

As of Sept. 1, some 1.2 million Pennsylvanians will be able to go to bed at night secure in the knowledge that their jobs won't be drowned out by some online juggernaut. And by the middle of September, 3.1 million Californians will be able to breathe that same sigh of relief.

August 29, 2012

Global consumers' intent to buy food and beverages online has jumped 44% in two years, and more than one-quarter (26%) said they planned to purchase food and beverage products by way of a device with Internet access — such as a computer, mobile phone or tablet — in the next three to six months, according to Nielsen.

August 27, 2012

Do you doubt the importance of having a multichannel strategy to reach shoppers? If so, consider the fact that — for as little 2.5% off — nearly half of your customers will walk out of the store to make their purchase online. How about a 5% discount? Well, that number jumps to 60% of shoppers who will leave.

August 27, 2012

It seems that consumers' outlook on the economy is influencing how they will shop this upcoming holiday season, according to a new survey.

August 24, 2012

This year’s Olympics coverage on NBC stood in stark contrast to the television network's failed attempt to offer expanded audience choice through their pay-per-view “Triplecast” in 1992. Remember that 20 years ago, NBC aired the Olympics through three pay-per-view channels? Their total number of subscribers, either for a one-day pass or any of the “gold,” “silver” or “bronze” packages probably couldn’t equal even the smallest service area for a major cable company.

August 21, 2012

Forty-five percent of customers shopping in-store at brick-and mortar-locations will walk out and complete their purchase online for a discount as low as 2.5%, according to new showrooming research from GroupM Next.

August 17, 2012

Consumers shop as many as seven retail channels in pursuit of the best value, SymphonyIRI Group reported Wednesday.

August 16, 2012

A new company formed by leading U.S. retailers is looking to offer consumers a mobile commerce experience that will combine the convenience of paying at the register with customizable offers.

August 15, 2012

Nearly half of consumers polled in the latest PriceGrabber survey said that retailers are serving up better back-to-school promotions this year, compared with 2011.

August 14, 2012

Shopkick, a shopping application that rewards shoppers for walking into stores and interacting with products, has teamed up with CVS/pharmacy to roll out a first-ever offering of walk-in and other rewards at a retail pharmacy, Shopkick announced on Tuesday.

August 13, 2012

Nothing beats the experience of shopping in a store: touching and feeling the merchandise, enjoying the ambiance of the store with the Muzak playing in the background, engaging with the retailer's wonderful customer service representatives and then pulling up that product on Amazon.com and clicking "check out."

August 8, 2012

Consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience, according to a recent survey conducted by the E-tailing Group and MyBuys.

July 31, 2012

Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.

July 30, 2012

Sales of over-the-counter medicines through alternate retail channels have grown by a compound annual growth rate of 9.4% from 2006 through 2011, far exceeding the 2.4% overall growth rate through all retail outlets, noted Kline in a report released Monday.

July 30, 2012

In 2006, Time magazine added a twist to its annual “Person of the Year” cover story, replacing the usual picture of some prominent individual with a picture of a glossy computer screen to show that social networking had made “you” the person of the year. Now, the idea that it’s all about “you” has percolated into retail. 


July 27, 2012

IBM's fifth annual "Online Retail Holiday Readiness" report has uncovered that 2012 may just be the year of mobile.

July 25, 2012

Once again, consumers are putting off back-to-school shopping until the last minute, but retailers can take solace in the fact that they intend to spend more this year, NPD reported.