In this special report, DSN examines three critically important consumer segments for future growth: millennials, boomers/seniors and Hispanics. In the years to come, these consumers will reshape retail and influence the CPG business in a number of key areas.
The retail landscape can be extremely challenging to navigate, and perhaps no one knows that better than a smaller, niche brand battling against the big players for precious shelf space, working tirelessly to stay top-of-mind with retailers. The good news is that victory is possible.
"It is the race to attract shoppers and gain trips that is causing some retailers to lose their core identity which can potentially lead to puzzlement among consumers," writes Dave Wendland, Hamacher Resource Group vice president, in his latest entry.
Okay, I’ll admit it. I’m a fan of NBC’s "The Voice." It’s not because of the variety of talent that graces the stage and tries to wow the judges and the general public, but rather because of the blind auditions. For those unfamiliar with this popular television reality show, singers have a 90-second audition to make an impression on the panel of celebrity judges.
"The unusually cold weather has likely put a deep freeze on retail sales, also. Not only did the retail sector experience a lackluster holiday shopping season, but now they are also hit with the reality that some shoppers are simply not going out into the cold. The winners may very well be online retailers," writes Hamacher Resource Group vice president Dave Wendland.
“How do we develop and maintain higher level strategic partnerships?” That was the theme of the recent Drug Store Industry Issues Summit in New York in December. Once a year, senior retail and manufacturing leaders get together to review the ever changing dynamics around how we create value for each other while satisfying the needs of the shopper.
As younger generations and even older people become more wired - and wireless - they will demand greater convenience in how they get their products. As an example of things to come, Doug Stephens tested eBay Now, a service from the online retailer that allows somebody to order an item with a mobile device and have it delivered anywhere, whether it's a permanent address or — as Stephens found — a park bench. Stephens is currently working on a TV series about the future of retail.
Larry Freed, president and CEO ForeSee, sat down with DSN to discuss the factors consumers are looking for when shopping online and how omnichannel is meeting those expectations. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?
Fifty-four percent of online shoppers feel that they are more conscious of their security online compared with 12 months ago, following a string of high-profile security breaches at various international retailers and brands. Of the 2,000 online consumers surveyed as part of EDigitalResearch's and IMRG's EcustomerServiceIndex, 50% felt that retailers should be doing more to keep them safe online, especially in the wake of yet more data and security breaches in 2014.
Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.
Beauty subscription company Birchbox has announced the opening of its first brick-and-mortar store in Manhattan, which leverages the insights and feedback gathered since the company’s launch in 2010 from its more than 800,000 active subscribers.
Kroger and Vitacost.com on Wednesday announced a definitive merger agreement under which Kroger will purchase all outstanding shares of Vitacost.com for $8 per share in cash, or approximately $280 million.
Shrinkage levels average 1.27% of sales, which translates to a $57 billion loss to the industry, according to the U.S. Retail Fraud Survey, which is based on research into the systems and strategies used by 100 leading North American retailers.
Aisle411 on Wednesday announced a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.
Three-quarters of online shoppers have shopped online for groceries and 40% of these do so on a regular basis, but only one-third of grocery shoppers rate their experience as “easy.” And only one-in-five (19%) of those surveyed by EDigitalResearch are delighted with their online grocery experience.
To help consumer packaged goods marketers maximize growth opportunities in the growing baby boomer/senior market, the latest IRI Times and Trends report, "Aging America: Carving Out Growth in Mature Markets," takes a closer look at the shopping and consumption habits of older consumers and how they shift throughout the golden years. The findings: A “golden opportunity.”
Looking to deliver “an honest view” of the retail environment, Kline & Co. has created a new research tool dubbed Shop Scout: A Mobile View of U.S. Beauty Shopper Behavior, which will be published monthly beginning fourth quarter 2014.
The National Association of Chain Drug Stores announced on Monday the creation of “Vision 2025” to provide attendees with a glimpse of “what comes next” in the industry through technology platforms, displays and interactive experiences.